Franchise Business Consultant-Orangetheory Fitness

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Franchise Business Consultant to join its Orangetheory team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.
The Franchise Business Consultant (FBC) is a senior field leadership role accountable for overall franchise business performance across an assigned territory of approximately 100-150 studios (25-50 franchisees). This role serves as the primary strategic business advisor for franchisees and partners closely with a Franchise Fitness Consultant (FFC) to drive enterprise outcomes including revenue growth, profitability, intro acquisition, member retention, and leadership capability.
Location Note: The Franchise Business Consultant (FBC) is based within their assigned territory and provides support across multiple states and communities. This role requires up to 65% travel within the territory to visit franchise studios. When not traveling, the FBC will work from a remote home office.
Mid-Atlantic Region: Washington DC, Maryland, Delaware, North Carolina, Virginia
Purpose/Impact: (Duties & Essential Functions)
• Own business performance across assigned franchisees including revenue, profitability, intro acquisition, and retention
• Lead annual and quarterly business planning with franchisees
• Conduct P&L and KPI reviews to identify risks and opportunities
• Coach franchisees on four-wall economics, labor optimization, utilization, and pricing strategies
• Collaborate with Learning & Development teams to develop training programs that address performance gaps, opportunities and operational needs for Franchisees
• Act as the liaison between Franchisees and Corporate, ensuring effective flow of communication
• Guide studios through enterprise initiatives, pilots, promotions and system-wide rollouts
• Review studio compliance, network certification and brand experience requirements
• Drive adoption, accountability, and measurable outcomes
Key Performance Indicators (KPIs)
• Revenue growth
• Intro acquisition & conversion
• Member retention / attrition
• Studio profitability and margin improvement
• Performance Academy adoption and outcomes
• Franchisee engagement
Strengths & Background
• 1- 3 years Orangetheory Fitness studio (or other boutique fitness) experience preferred
• 1-3 years Multi-unit leadership, franchise business consultant role or small business owner experience
• Proven leadership experience in fitness environments
• Proficiency in Microsoft Office Suite, particularly Word, Excel, PowerPoint, and Outlook
• Strong analytical and business acumen
• Excellent verbal and written communication skills to interact with various stakeholders
• Associate’s degree OR equivalent work experience in a business support role; Bachelor’s degree (preferred). Relevant fields include Business, Operations, Finance, or related discipline
What’s in it for you?
We offer a competitive salary along with exceptional benefits such as:
Medical, Dental and Vision Coverage
Hybrid Work Environment
Life and Disability Insurance
Unlimited Time off + Paid Holidays
Flexible Friday's between Memorial Day and Labor Day
401(K) Savings Plan Matching at 4%
10 Coaching and Therapy sessions
Mental Health Benefits
Brand Discounts & Reimbursements
In-house workout facilities
Professional Development Opportunities
Team Building, Employee Engagement Activities & so much more
WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:
Remote optional: Fridays
On-site days: Mondays, Tuesdays, Wednesdays and Thursdays
DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.
EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.