Vice President of Product Marketing Strategy

Job Overview
We are seeking an experienced Vice President of Product Marketing Strategy to define product marketing strategy, drive product positioning, optimize go-to-market (GTM) plans, and foster collaboration across product, sales, and marketing teams.
In this role, you will leverage market research, customer insights, competitive analysis, and business data to develop effective product marketing initiatives. Your efforts will enhance product awareness, market competitiveness, customer acquisition efficiency, and overall business growth.
Key Responsibilities
Develop and implement product marketing strategies, ensuring alignment between product positioning and the company’s broader business objectives.
Analyze target markets, industry trends, customer needs, and competitor strategies to inform product marketing decisions.
Establish clear product positioning, value propositions, core messaging, and market differentiation strategies.
Collaborate with product management teams to translate product features and benefits into compelling marketing messages tailored to customer needs.
Formulate go-to-market (GTM) strategies, coordinating product launches, promotional campaigns, and sales enablement activities.
Partner with sales teams to develop sales collateral, product presentations, competitive analyses, and customer-facing communication tools.
Oversee the execution of product marketing plans, evaluating market reach, customer engagement, and marketing conversion performance.
Continuously refine product messaging and promotional strategies based on customer feedback, market research, and business data.
Drive collaboration across brand marketing, digital marketing, content marketing, and product promotion teams.
Manage product marketing budgets and resource planning, assessing the return on marketing investment (ROMI) and business outcomes.
Lead and mentor the product marketing team, setting performance goals and fostering professional development.
Provide regular updates to senior leadership regarding marketing strategy, product market performance, the competitive landscape, and recommendations for improvement.
Qualifications
Bachelor’s degree in Marketing, Business Administration, Business Strategy, or a related field; a Master’s degree is preferred.
20 years of experience in product marketing, general marketing, or business strategy.
10 years of experience in team management or cross-functional leadership.
Proven, hands-on experience in developing product positioning, market segmentation, value propositions, and go-to-market strategies.
Strong familiarity with go-to-market strategies, market research, competitive analysis, and customer insight methodologies.
Ability to utilize market data and business metrics to evaluate marketing effectiveness and develop improvement plans. Possesses excellent communication, presentation, team collaboration, and strategic execution skills.
Capable of collaborating effectively with product, sales, customer success, and senior management teams.

Work arrangement
Yes