Lead Generation Representative

Benefits:
Signode offers a comprehensive benefits package to full-time employees, which includes health, dental, vision, 401k, paid time off, life insurance, wellness perks, and more. Benefits begin the month following the hire date.
Salary:
The annual salary for this position ranges from $55,000- $70,000 plus Bonus and varies based on specific responsibilities and geographic location. Starting hourly rate within this range will be determined based on the candidate's experience, qualifications, and/or skillset.
Summary:
The Lead Generation Representative is responsible for converting priority market segments, target accounts, and inbound inquiries into qualified sales leads for the Commercial Sales team. This role serves as the first point of engagement with prospective customers, leveraging research, outbound outreach, and consultative conversations to identify business opportunities, communicate Signode's value proposition, and qualify prospects against established criteria. The Lead Generation Specialist builds and maintains a healthy pipeline of qualified opportunities, and ensures seamless lead routing and handoff to the appropriate seller to support revenue growth and market expansion.
Essential Functions
Partner with Marketing, Product Management, and Sales Leadership to identify priority market segments, target accounts, and growth opportunities.
Conduct detailed prospect, company, and contact research to identify key decision-makers, buying influences, business needs, and potential opportunities.
Manage and respond to inbound leads generated through marketing campaigns, website inquiries, trade shows, referrals, and other lead generation channels.
Execute high-volume outbound phone, email, and digital outreach campaigns to engage target prospects and generate qualified opportunities.
Deliver Signode's initial value proposition and articulate product and service offerings aligned with customer needs and business challenges.
Perform first-stage qualification of prospects using established lead qualification criteria, including business fit, opportunity potential, timing, and customer requirements.
Identify and validate opportunities within target accounts and priority industry segments.
Route qualified leads to the appropriate Business Development or Sales resource based on geography, market segment, product line, strategic account designation, or other established criteria.
Maintain accurate prospect, account, activity, and opportunity data within CRM and lead management systems.
Provide complete qualification notes, customer intelligence, and relevant opportunity details to ensure a seamless handoff to the assigned seller.
Collaborate with Business Development and Sales teams to continuously refine lead qualification standards, outreach strategies, and account targeting methodologies.
Track, manage, and report lead generation activities, conversion metrics, pipeline performance, and campaign effectiveness.
Develop and maintain an in-depth understanding of Signode's products, services, competitive positioning, and customer value propositions.
Research industry trends, competitor activity, and market developments to identify new business opportunities and improve prospecting effectiveness.
Support sales teams with customer intelligence, account insights, buying trends, and market information.
Utilize CRM, sales engagement, and analytical tools to improve lead generation productivity and effectiveness.
Support special projects and strategic initiatives as assigned by sales and revenue leadership.
Education: Bachelor’s degree in Business Administration or Computer Science / Data Analytics, or Marketing
Experience:
4+ years of business development, customer analytics, sales or related experience
B2B lead generation experience
Ability to analyze data and sales statistics to forecast and translate results into better solutions
Cold calling and outbound prospecting
Excellent grasp of brand building and articulation of value propositions
Communication and relationship-building skills
Advanced working experience with PowerBI
Advanced MS Excel, Word, Outlook and PowerPoint
Advanced CRM skills, Microsoft D365 preferred
Ability to deliver presentations
Knowledge of ERP Systems or Sales Management Software is a plus
Basic understanding of AI tools and their use in sales environments
Note: This is an office-based position, and individuals are expected to be in the office 5 days per week.
Functional Success Drivers: These competencies are what we require for an individual to be successful in this role.
Goal Setting
Results Orientated
Team Player
Problem Solving
Decision Making / Judgement
Organizational Agility

Employment type
Full-time

Work arrangement
No