Lead, Brand Media

Here at Scout Motors, we're carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and trucks and will do so once again.
But Scout is more than just a brand, it’s a legacy steeped in a culture of exploration, caretaking, and hard work.
The Scout brand is all about respect. Respect for the past and the future by taking an iconic American brand that hasn’t been around for a while, electrifying it, digitizing it, and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. Respect for both work and play, with vehicles that are equally at home at a camp site, a job site, or on a Tuesday commute. And respect for our customers by developing two powertrains that meet their requirements — an all-electric powertrain as well as the Harvester™ range extender powertrain which includes a built-in gas-powered generator with an estimated 500 miles of combined range.
At Scout Motors, we empower our talented, inclusive, and entrepreneurial teams to innovate. What makes a Scout employee? Someone who is a visionary and a leader, who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go-getter with unrivaled passion.
Join us at Scout Motors and be part of shaping the future of transportation. If you're ready to drive change and make history, apply now!
Overview
Scout Motors is seeking a strategic and data-driven Lead, Brand Media to lead the planning, execution, and optimization of our paid media investments while shaping the development and tactical extensions of owned and emerging channels.
As the steward and subject-matter expert for Scout’s audience investment strategy, this role will translate brand and business objectives into audience-first media strategies that build awareness, accelerate consideration, and strengthen long-term brand equity. Working with a high degree of independence across internal stakeholders and agency partners, the Lead, Brand Media will direct media planning, channel strategy, audience targeting, investment allocation, measurement, and optimization, exercising independent judgment on significant and unique media opportunities, tradeoffs, and risks that may affect the broader Brand function.
The ideal candidate combines strong brand-building instincts with analytical rigor, understands the evolving media landscape, and can balance long-term brand growth with measurable performance outcomes.
What you’ll do
Become part of an iconic brand that is set to revolutionize the electric pick-up truck & rugged SUV marketplace by achieving the following:
Develop annual and campaign-specific media strategies that contribute to Brand and company objectives, including recommendations on priorities, investment choices, and measures of success.
Define target audience, channel, and investment strategies across the consumer journey, evaluating market dynamics, audience behavior, brand considerations, and other intangible factors.
Lead media planning, budget allocation, optimization, and performance reviews across paid media channels, exercising independent judgment to resolve significant investment and performance issues.
Coordinate across Brand, Creative, Communications, Commercial, Digital Marketing, CRM, and Analytics teams to drive proactive integrated planning, convey advanced media information, and align diverse stakeholders.
Direct agency partners in translating business and brand objectives into actionable media plans, setting strategic direction and ensuring strong execution and accountability.
Establish measurement frameworks, KPIs, and decision principles in partnership with Analytics and agency teams to evaluate media effectiveness and guide future investment decisions.
Translate campaign, audience, competitive, and market insights into decision-ready recommendations; present and influence senior stakeholders on complex media tradeoffs.
Evaluate emerging channels, partner capabilities, and audience opportunities; recommend where Scout should test, scale, or redirect investment.
Champion an enterprise-minded testing and optimization agenda across audiences, channels, creative, and media investments, and apply learnings to future brand-media strategy.
Location & Travel Expectations:
This role will be based out of the Scout Motors corporate headquarters in Charlotte, NC.
Requires 4–5 days per week in the office, with regular in-person collaboration, meetings, and partner workshops.
Requires approximately 10–20% domestic travel to support events, workshops, and brand meetings throughout the United States. Valid driver's license required.
Requires occasional travel to the Scout Motors Innovation Center in Novi, Michigan, the Scout Motors Production Center in Blythewood, South Carolina, and other event locations as business needs require.
What you’ll bring
We expect all Scout employees to have integrity, curiosity, resourcefulness, and strive to exhibit a positive attitude, as well as a growth mindset. You’ll be comfortable with change and flexible in a fast-paced, high-growth environment. You’ll take a collaborative approach to achieve ambitious goals. Here's what else you'll bring:
A bachelor’s degree in marketing, Advertising, Communications, Business Management, or a related field preferred, or equivalent professional experience.
12–15 years of experience in media planning, media strategy, integrated marketing, brand marketing, or related disciplines, including experience working with or within media agencies.
Recognized subject-matter expertise in brand media strategy, with experience directing media agencies and external partners, setting strategic direction, and driving accountability without relying on formal people-management authority.
Demonstrated experience developing and executing full-funnel marketing strategies that connect brand-building initiatives to measurable business outcomes.
Proven ability to independently evaluate significant brand, audience, channel, and investment tradeoffs while balancing long-term brand-building and near-term performance objectives.
Experience coordinating across Analytics, CRM, Brand, Creative, Communications, Commercial, and other business stakeholders to connect m