Digital Marketing Manager, APAC

About Liferay
Liferay is a uniquely profitable B2B enterprise software company with 1,000+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges. Liferay’s all-in-one platform unites Liferay DXP with our cloud platform capabilities, built-in analytics, and commerce functionality, reducing time to market and accelerating innovation. Our customer roster includes global companies such as Airbus, US Bank, Honda, and Desjardins.
But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. This commitment extends beyond our product; Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!
About You and this Role
You will be a senior, strategic leader driving Liferay's Organic Search, Paid Media (SEM), and Conversion Rate Optimization (CRO) growth across the APAC region, with a core focus on the Japanese market. You will own and execute complex digital marketing strategies and projects. This senior role is perfect for a self-starter who can take initiative to drive results and stay up to date with industry trends and best practices.
Key Objectives
SEO & Content Strategy: Lead the effort to continuously improve our existing website content, ensuring it is valuable, engaging, and ranks highly in search results.
Research and Analysis: Use analytical platforms like Semrush & Ahrefs to conduct deep keyword research, competitive analysis, and strategic mapping, ensuring all content initiatives are grounded in data and market opportunity.
Page Creation & Localization: Help build out new pages and maintain existing ones. Conduct regular checks on all website content to maintain its quality and address any SEO-related issues immediately.
Web Maintenance: Oversee & work closely with web interns on website maintenance