Marketing Manager

Location:
Farmers Branch, TX
Employment Type:
Full-Time / Permanent / 100% Onsite (not a remote position)
Reports to:
VP of Sales and Marketing
Who we are
Mattamy Homes is the largest family-owned homebuilder in North America, with 45-plus years of history across the United States and Canada. Every year, Mattamy helps more than 8,000 families realize their dream of home ownership. In the U.S., Mattamy is represented in 11 markets – Charlotte, Dallas, Jacksonville, Orlando, Phoenix, Raleigh, Southeast Florida, Southwest Florida, Tampa, Tucson and Wellen Park.
What you’ll do
Oversee the measurement and reporting performance of all digital marketing campaigns (paid/organic/SEO/eblast) and assess against goals (ROI and KPIs). Make recommendations for improved performance.
Work alongside agency to brainstorm new and creative growth strategies for digital marketing efforts.
Oversee the distribution of all eblasts (drip campaigns/monthly eblasts/etc.)
Monitor website analytics tools (Google Analytics and agency dashboard)
Oversee agency required updates to website content
Gather sales data from builder team, develop monthly comps report and written sales and marketing report.
Assist in the formatting and editing of marketing collateral utilizing Adobe Creative Suite.
Oversee signage development and installation with sign company.
Consistently take new images/videos for use in creative assets (model homes/events/downtown visitors, etc.)
Work alongside event coordinator on digital assets for event promotion (digital screens/paid digital ads/eblasts/website listings)
Other duties to be discussed
What you bring
Bachelor's degree in Marketing or related field, preferred but not required
Minimum of 5 years’ experience in Marketing, construction industry (residential or commercial) required
Minimum of 2 years’ experience in a management/leadership role
Ability to multi-task, recognize deadlines and prioritize workload in a fast-paced environment
Proactive sourcing of information and experience with market research and analysis
Excellent organizational, communication and social skills
Excellent command of Microsoft Word and Excel, REMLS, minimal knowledge of Adobe Acrobat and Site Core preferred
Technical skills to update digital media and sites (website, social media, etc.)
Must be detail oriented and have the ability to dev