Social Media Manager

We are looking for a Social Media Manager to own the ASUS brand account end-to-end in the US market. This role drives brand awareness, community engagement, and influencer content strategy across ASUS's consumer PC product category.
The ideal candidate is both a strategic thinker and a hands-on executor who takes ownership independently, connects content to business outcomes, and brings ideas to the table without waiting to be directed. This is an individual contributor role requiring close collaboration with internal teams, agency partners, and global stakeholders.
Essential Duties and Responsibilities:
Strategize and grow ASUS's brand presence across all major social media & community platforms, drive consistent brand voice, audience engagement, and account health.
Develop quarterly content strategies and manage publishing calendars, initiate campaign aligned to brand priorities, and product launches.
Coordinate content production including copywriting, creative briefs, photography, video and short-form content.
Identify, recruit, and manage relationships with relevant KOLs, influencers, creators and brand ambassadors. Negotiate partnerships, campaign deliverables, timeline and budgets. Build long-term relationships.
Stay up to date on social media trends, platform updates, competitive analysis and best practices.
Support go-to-market planning for new product launches and coordinate campaign execution across internal teams and agency partners.
Manage social account growth, community SOV, campaign execution through performance analysis and reporting.
Knowledge and Skills:
Deep understanding of social media and influencer marketing, with a proven ability to translate data and trends into actionable strategy.
Excellent communicator with experience managing cross-functional stakeholders, agency partners, and external creator relationships.
Highly organized and adaptable, with the ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
Self-starter who takes ownership independently, anticipates problems, and brings proposed solutions.
Bonus: hands-on content creation experience, such as scripting, on-camera, or short-form video direction, and familiarity with influencer management tools and analytics platforms.
Required Qualifications:
Years of Education & Work Experience
Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field with 5+ years of experience in social media marketing, influencer marketing, or brand marketing — preferably in consumer tech or lifestyle.
OR associate degree with 8+ years of experience as above.
Preferred Qualifications:
Experience working in a fast-paced, deadline-driven environment.
Proven track record of managing KOL/influencer campaigns independently from strategy through execution.
Familiarity with TikTok, Instagram, and YouTube as both user and marketer.
Experience collaborating with influencer or ambassador programs and managing creator relationships directly.
Passion for consumer electronics, lifestyle technology, or creative industries.
Working Conditions: