[EU] Head of Commercial/Business Development

About Us
Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.
Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.
Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.
About the Role
Bybit EU is looking for the Head for Commercial / Business Development to lead our European commercial strategy, market expansion and revenue growth across regulated digital asset and financial services.
Reporting directly to the EU Group CEO, you will lead the European commercial organisation, including Country Managers and their respective in-country Business Development, KOL, VIP Relationship Management and Community teams. You will work closely with Marketing, Product, Operations, Compliance and global Commercial teams to drive growth across European markets.
Key Responsibilities
Commercial Strategy & Growth
Define and execute the European commercial strategy aligned with business objectives, market opportunities and regulatory requirements.
Own commercial targets, revenue growth, trading volumes, customer acquisition and market expansion.
Identify strategic growth opportunities across retail, active trader, VIP and institutional customer segments.
Drive commercial performance through market-specific strategies, resource allocation and measurable KPIs.
Country Management & Market Expansion
Lead the European Country Management function, ensuring effective execution of commercial strategies across priority markets.
Define country-specific business plans, growth targets and market development priorities.
Oversee in-country commercial activities, including business development, partnerships, KOL engagement, VIP relationships and community management.
Monitor country performance, competitive positioning and market opportunities to optimise commercial results.
Business Development & Partnerships
Drive business development initiatives to expand Bybit EU's customer base, trading activity and market presence.
Develop strategic commercial partnerships with relevant fintech, crypto, trading and financial services ecosystems.
Identify new distribution opportunities, customer segments and revenue streams.
Collaborate with Product and Marketing to develop market-relevant propositions and commercial campaigns.
KOL, Affiliate & Community Development
Lead European KOL, affiliate and community engagement strategies in collaboration with Marketing.
Build and maintain relationships with key influencers, trading communities and ecosystem partners.
Drive customer acquisition, engagement and trading activity through effective partner and community programmes.
Establish commercial performance targets, partnership frameworks and ROI measurement.
VIP & Key Account Management
Lead VIP Relationship Management across European markets, focusing on high-value traders and strategic customers.
Develop customer acquisition, retention and relationship strategies for VIP, professional and institutional segments.
Drive trading activity, customer loyalty and revenue growth through personalised relationship management.
Partner with Product, Trading and Customer Services to deliver competitive propositions and exceptional client experiences.
Commercial Performance & Governance
Own commercial budgets, sales forecasts, revenue reporting and performance management across European markets.
Establish KPIs covering customer acquisition, activation, trading volumes, retention, revenue and commercial efficiency.
Ensure commercial activities, partnerships and customer engagement comply with applicable European regulatory requirements.
Partner with Compliance, Risk and Legal to maintain appropriate governance over commercial activities and customer relationships.
Leadership & Collaboration
Build and lead a high-performing European commercial organisation, including Country Managers, Business Development, KOL, VIP Relationship Management and Community teams.
Set clear objectives, performance targets and accountability across country and commercial functions.
Act as a key member of the European executive leadership team, contributing to business strategy and sustainable growth.