Product & Performance Marketing Lead

About elev8.io
elev8.io provides 360° patient acquisition solutions for behavioral health facilities by helping them with:
elev8media™: generating VOB-qualified leads on multiple channels
elev8tech™: increasing efficiency by enhancing their CRM & tech stack
elev8sales™: improving their overall lead-to-admit conversion rates
The Product / Performance Marketing Lead ultimately owns the performance and evolution of elev8's marketing product. This person sits across SEO, content, web/CRO, local, analytics/attribution, and paid performance. They don't need to be the strongest specialist in every discipline, but they need enough depth, commercial judgment, curiosity, and authority to determine whether the overall strategy is right, and to challenge specialists when it isn't.
This is not a Head of SEO role in disguise. SEO is an immediate execution requirement, not the ultimate definition of the seat. The long-term goal is to build a fulfillment organization that is increasingly self-sufficient, so the role is much closer to Product Manager + Performance/Growth Marketer than a traditional SEO leadership title.
At elev8.io, we don't just run campaigns; we build a marketing product that gets better every quarter.
Core Responsibilities
Marketing Product Ownership
Own marketing performance and strategic direction across a portfolio of behavioral health clients
Translate business goals, capacity, lead quality, and admissions data into marketing priorities
Identify opportunities, performance gaps, and emerging problems before they become obvious
Improve the systems, processes, and standards behind how the marketing product is delivered
Help evolve the product as technology and AI change what great marketing execution looks like
SEO Strategy & Hands-On Execution
Own content strategy, SEO prioritization, and technical/on-page/local/off-page audits
Drive audit implementation and follow-through, working directly with technical resources on fixes
Conduct page and content QA against a high quality bar, not just a completeness checklist
Extend SEO strategy into GEO/AEO: how content gets crawled, cited, and summarized by AI search and answer engines, and what that means for structure, schema, and authority signals
Identify new opportunities based on actual client performance data
AI-Enabled Marketing Execution
Use AI tools (ChatGPT, Claude, or similar) to speed up audits, content QA, competitive research, and reporting without lowering the quality bar
Build lightweight internal workflows or prompts that let the team move faster on repeatable analysis and QA tasks
Stay current on how AI is changing search behavior, content discovery, and attribution, and translate that into concrete changes in strategy
Performance Analysis & Attribution
Analyze performance across organic and paid channels, connecting activity to qualified leads and revenue
Validate data sources of truth; investigate and correct tracking or attribution discrepancies
Turn insights into clear, prioritized action for specialists, developers, content teams, and client services
Leadership & Team Building
Review specialist work against a very high quality standard
Build the case for and eventually hire and manage an SEO specialist and additional marketing capacity
Lead without bureaucracy: create accountability without unnecessary layers or meetings
Coach and challenge specialists constructively, changing course when the evidence supports it
Cross-Functional Alignment
Work directly with developers, content teams, client services, and leadership to align execution with strategy
Communicate persuasively and clearly with specialists, executives, and clients
Review work against elev8's quality bar before it reaches clients
What You Bring
5–8+ years of hands-on experience in SEO, performance marketing, or growth, ideally at a digital marketing agency or performance-driven marketing team
Strong SEO experience, but you don't define yourself by SEO alone
A point of view on GEO/AEO and how AI search and answer engines are changing content strategy and technical SEO
Enough understanding of paid media, CRO, content, analytics, and web to evaluate performance and lead specialists in each
Fluent with AI tools for research, audits, content QA, and reporting, and you know where to trust them and where not to
A commercial mindset: revenue, qualified opportunities, and business outcomes matter more to you than vanity metrics
Excellent judgment and an unusually high quality bar; you know the difference between technically correct and actually good
A track record of building systems, processes, or standards that made an organization better
Exceptional English communication skills, verbal and written, with the confidence to explain and defend your thinking to executives and clients
You don't need someone constantly telling you what to do next, and you care about the outcome
Why Work With Us
Mission with Meaning: Your work directly helps behavioral health facilities grow and helps more people access life-saving care.
High-Performance Culture: You'll collaborate with top talent across marketing, tech, and operations in a fast-growing, ambitious company.
Ownership at Scale: This role starts hands-on and grows into building and leading the specialist team beneath you.
Career Development: A clear path toward Head of Performance Marketing, Director of Marketing Product, or VP-level ownership as elev8 scales.

Employment type
Contractor

Work arrangement
Yes