VP of Product Management

VP of Product
Reports to: Chief Executive Officer
Preferred locations: Boston or Salt Lake City
Who We Are
At the birth of digital, Claravine noticed a persistent problem with data integrity. This discovery led to a unique category solution that continues to redefine how top brands and agencies manage the digital experience. We take the drama out of data by standardizing data at the source, giving people, teams, and technology a shared understanding of their data.
What We Do
Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. That’s why a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply, and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI.
We Are Hiring
The VP of Product Management leads Claravine’s combined Product Management and Product Design organization through the company’s next stage of growth: the move from a single product to a multi-product platform, and AI-driven capabilities that help customers get more value from their data, faster. Reporting to the CEO and serving on the executive team, this role owns product strategy and carries commercial accountability for the outcomes that strategy produces: new product and SKU revenue, feature adoption, time-to-value, and Net Promoter Score. This is a growth-focused role. You will partner closely with our technology and revenue leaders and share accountability for Claravine’s new-ARR and growth targets.
What You’ll Do
Product Strategy & Roadmap
Own Claravine’s product strategy, and translate it into a prioritized roadmap for category creation that balances revenue enablement and innovation
Lead Claravine’s move from a single product to a multi-product portfolio: balance big strategic bets against necessary enterprise needs, put investment where product value is actually created
Hold the roadmap against Claravine’s core capability bets
Surface tradeoffs, risks, and dependencies early; recommend a path, then execute decisively once a decision is made, including the hard calls: sunsetting products, changing leaders, and reversing bets that are not working, while bringing the organization along
Execute the roadmap, ensuring capabilities ship as adopted customer workflows rather than isolated features
AI-Native Products & Development
Reconceive Claravine’s products around what AI makes possible, rather than adding AI features to existing workflows, and bring AI-native products to market
Partner with the Chief Technology Officer to apply AI across the product development lifecycle, from discovery and specifications through design, build, and testing, to shorten cycle time and raise quality
Commercial Ownership
Own the product’s value model — the quantified cost of the customer’s current solutions
Ensure every roadmap initiative carries a commercial hypothesis, and every new product or SKU launch carries a commercial plan with success criteria agreed upon with Sales and Marketing before launch
Own new product and SKU launches in service of Claravine’s new-ARR growth targets; carry the revenue number for them, and keep adjusting packaging, pricing, positioning, feature set, and enablement until they convert, or make the call to stop
Partner with the Chief Revenue Officer and the GTM team on pricing and packaging, enablement, and presale motions; be in the field with Sales, not briefing from a distance
Be credible in front of enterprise buyers, including C-level marketing leaders at Fortune 500 companies; join deals, renewals, and expansions to sell the value of the solution, not to demo features
Product Discovery & Customer Insight
Establish and run the product discovery lifecycle: how customer, win/loss, and market feedback gets collected, analyzed, and turned into roadmap decisions
Partner with Customer Success to prioritize product-related customer challenges and close the loop
Maintain working knowledge of buyer activities (planning, activation, measurement) and the surrounding ecosystem (DAMs, DSPs, CDPs, campaign activation platforms)
Adoption, Design & Time-to-Value
Own product adoption and time-to-value as primary accountabilities, not just feature delivery
Lead the unified Product and Design organization, partnering with our established Product Design leader to tighten cross-functional collaboration and ensure user experience is a core driver of platform adoption and customer retention.
Build product and design debt visibility the same way engineering tracks technical debt: known, prioritized, and deliberately traded off
Deliver the product capabilities that enhance Claravine’s Creative Measurement
Cross-Functional Leadership & Operating Rhythm
Build a high-trust, low-ego partnership with our technology leader where product strategy and technical architecture meet: share accountability and wins, disagree productively, and refuse turf battles
Operate the Product-to-Market and Customer Success-to-Product decision forums
Run the Product Council, where the roadmap gets a commercial review with the customer voice at the table
Write and hold the quality bar for product one-pagers, use cases, and specifications that let Engineering start building — be hands-on whenever needed
Team & Organization Building
Build and scale a lean, high-performing integrated Product Management and Design organization, operating in a startup environment; attract and keep A-players
Establish role clarity, career paths, and succession depth across Product and Design
Coach product managers and designers through the full product discovery lifecycle
How You Lead
You are hungry. The mission matters to you, and you bring the effort a company at our stage requires.
You think like an owner. You make product decisions for Claravine’s overall value, not for the product org’s territory, and you own your misses.
You are candid. You tell the same story to the board, the team, and customers, and you are honest about roadmap commitments.
You roll up your sleeves. You personally drive product thinking and do real product work, not only delegate it.
You are personable and service-oriented, and you bring energy to the executive team and the product organization.
You know your strengths and gaps, look for feedback that challenges you, and can point to what you changed because of it.
What You Bring to the Table
We will look for specific evidence of each of the following in interviews and reference checks.
10+ years of product management experience in B2B Sa

Employment type
Active Full-time

Work arrangement
Yes