Marketing Manager (AU HealthCare Background)

We are seeking an autonomous, strategic Marketing Manager to build and execute our digital marketing and outreach infrastructure. Operating from the Philippines, this role equips our onshore partnerships team with targeted collateral, manages multi-channel campaigns, owns our CRM architecture, and drives original Australian English content across digital and print touchpoints.
This position is ideal for a marketer with direct experience in the Australian healthcare and disability/NDIS sectors who can translate complex, integrated clinical care models into compelling, compliant, and dignified marketing assets.
Key Responsibilities
Strategic Planning & Campaign Execution: Develop marketing plans, channel strategies, budgets, and content calendars. Proactively recommend data-backed priorities and independently manage approved campaigns.
Outreach & Collateral Creation: Equip onshore outreach managers with targeted collateral, presentation decks, and campaign materials tailored for hospital discharge teams, clinicians, and NDIS support coordinators.
Content & Design Production: Write original, high-quality Australian-English content across websites, social media, email newsletters, and brochures. Design polished, branded collateral, carousels, and digital assets using Canva.
Social Media & Community Management: Drive LinkedIn and Instagram strategy, content creation, publishing, and community engagement to generate credible referral inquiries.
HubSpot CRM Ownership: Own HubSpot CRM architecture, data hygiene, contact segmentation, referral stages, automated workflows, email marketing, and custom reporting dashboards.
Pipeline Analysis & Reporting: Analyze lead and referral pipelines to track inquiry sources, stage progression, conversion metrics, and drop-off points, continually optimizing marketing performance and ROI.
Compliance & Governance: Ensure all content adheres to Australian healthcare and NDIS marketing compliance, protecting privacy, dignity, and accuracy regarding service claims.
Job Requirements: Non-Negotiable Core Requirements
Australian Sector Experience: Minimum 3+ years of hands-on marketing experience across the Australia (Handling Healthcare client is a plus).
Sector & Pathway Literacy: Deep familiarity with Australian healthcare systems, NDIS funding structures, sector terminology, medical terminology, and hospital/disability referral pathways.
Advanced Software Stack Expertise:
HubSpot CRM: High-level hands-on capability across data management, workflows, email campaigns, and custom dashboards.
Design: Advanced Canva skills (capable of creating custom, polished branded assets beyond basic template edits).
Social Media: Demonstrated success managing LinkedIn and Instagram for business growth.
Australian-English Copywriting: Exceptional written English skills, with proven ability to craft compelling original content for Australian clinical and professional B2B audiences.
Compliance Awareness: Practical knowledge of Australian sector marketing rules (accurate clinical/funding claims, privacy, consent, and dignity standards).
Desirable Experience & Qualifications
A clinical, medical, or nursing background or qualification is highly regarded (though not essential).
HubSpot certifications, paid advertising exposure (Meta/Google Ads), SEO/local search knowledge, or basic video editing skills.
Key Traits
High level of autonomy with strong remote organization and proactive problem-solving abilities.
Meticulous attention to detail and data integrity.
Collaborative mindset, working seamlessly alongside onshore medical directors, intake teams, and clinicians.

Work arrangement
Yes