Instructional Design & Digital Growth Specialist

We are seeking a versatile, tech-savvy Digital Growth & Instructional Design Specialist to support our expanding relationship therapy and counseling network. This dual-focus role combines local SEO/Google profile management to drive nationwide contractor visibility with instructional design expertise to digitize, build, and deploy online learning modules.
The ideal candidate is a proactive problem-solver who can translate clinical expert knowledge into engaging digital courseware while maintaining a strong multi-location search presence across web platforms.
Key Responsibilities
Local SEO & Google Business Management: Set up, verify, and manage multi-location Google Business Profiles and regional SEO presence to support contractor visibility.
Instructional Design & eLearning Development: Collaborate with subject matter experts to translate raw clinical materials into interactive online learning modules and digital training courses using modern LMS platforms.
Website & Infrastructure Collaboration: Interface with CMS platforms and external web development teams to establish landing pages, location routes, and booking integrations.
Contractor Onboarding & System Setup: Assist in streamlining contractor onboarding workflows to ensure new practitioners are set up on scheduling, booking, and course platforms.
Content & Media Production: Create supporting visual course assets, downloadable resources, and lightweight multimedia content.
Job RequirementsNon-Negotiable Core Requirements
Instructional Design & LMS Tools: 2–4 years of experience building interactive online course modules, with hands-on proficiency in tools like Articulate Rise 360 / Storyline, Teachable, or WordPress LMS plugins.
Local SEO & Search Infrastructure: Demonstrated experience managing Google Business Profiles (multi-location setups, verification troubleshooting), Google Search Console, and local search optimization strategies.
CMS & Tech Stack: Hands-on experience working inside Content Management Systems (WordPress, Webflow, or similar) and integrating scheduling tools (e.g., Acuity, Timely).
Portfolio Requirement: Applications must include a portfolio or sample work demonstrating previously built digital learning modules and interactive course frameworks.
Education & Software Proficiency
Education: Bachelor’s Degree in Instructional Design, Educational Technology, Marketing, Information Technology, or equivalent practical experience.
Design & Operations Tools: Proficiency with Canva, basic Adobe Creative Suite/video editing, and Google Workspace.
Key Traits
Proactive "Figure-It-Out" Mindset: Resourceful problem solver who can independently navigate technical hurdles and system integrations.
Exceptional Communication: Outstanding written and verbal English skills to translate complex subject matter into clear, engaging content.
Organized & Detail-Oriented: Methodical approach to managing project timelines, site routes, and course structures.

Work arrangement
Yes