Digital Marketing Specialist

Summary of Position
The Digital Marketing Specialist will plan, manage, and optimise digital marketing campaigns across multiple platforms while creating engaging and innovative social media content for both clients and the company. The role requires strong hands-on experience with Meta Ads, Google Ads, LinkedIn marketing and advertising, and Amazon advertising, combined with strong content creation and social media skills. This person will manage paid advertising while creating cutting-edge, engaging, and platform-appropriate social media content that strengthens brand presence, generates engagement, and supports marketing objectives.
Primary Responsibilities – Digital Advertising
• Develop, manage, and optimise Meta advertising campaigns.
• Develop, manage, and optimise Google Ads campaigns.
• Manage LinkedIn lead generation, marketing, and advertising campaigns.
• Develop and manage Amazon advertising campaigns.
• Monitor campaign performance across relevant platforms.
• Analyse campaign data and identify opportunities for improvement.
• Optimise campaigns to improve leads, traffic, engagement, and conversions.
• Conduct audience, competitor, market, and advertising trend research.
• Provide regular campaign performance reports and recommendations.
Primary Responsibilities – Social Media & Content Creation
• Create high-quality, cutting-edge social media content for clients and the company.
• Develop content for Facebook, Instagram, LinkedIn, and other relevant channels.
• Create static graphics, videos, Reels, Stories, Shorts, captions, and other social media assets.
• Develop creative concepts aligned with each client's brand identity and marketing objectives.
• Adapt content to suit different audiences and platforms.
• Stay current with social media trends, formats, features, and content styles.
• Identify content opportunities based on current trends and audience behaviour.
• Test different creative approaches and formats to determine what resonates with audiences.
• Create and edit campaign assets using Canva and other relevant platforms.
• Support content calendars and maintain consistent publishing workflows.
Strategy & Collaboration
• Develop marketing ideas and strategies for both clients and internal company initiatives.
• Coordinate with the team regarding campaign performance, content, priorities, and deadlines.
• Communicate campaign results and content performance clearly.
• Recommend new digital marketing opportunities and strategies.
• Continuously look for ways to improve brand visibility, engagement, lead generation, and conversions.
Potential Additional Responsibilities
• Support additional digital marketing campaigns and initiatives.
• Assist with marketing automation activities.
• Assist with ActiveCampaign-related marketing tasks where applicable.
• Research competitors, audiences, trends, and new marketing opportunities.
• Develop content strategies for clients and internal brands.
• Assist with social media planning and content calendars.
• Recommend and implement new creative and advertising strategies.
• Support other marketing projects on an ad hoc basis.
Work Experience Required
• Proven experience working as a Digital Marketer, Social Media Manager, Content Creator, or similar role.
• Strong hands-on experience managing Meta Ads.
• Strong hands-on experience with Google Ads.
• Experience with LinkedIn marketing and advertising.
• Experience with Amazon advertising.
• Experience analysing campaign performance and using data to improve results.
• Proven experience creating social media content for businesses or brands.
• Experience creating content across multiple social media platforms.
• Demonstrated ability to manage multiple marketing channels and campaigns.
• Strong communication and collaboration skills.
Technology / Systems Experience
• Meta Ads Manager
• Google Ads
• LinkedIn marketing and advertising platforms
• Amazon advertising platforms
• Canva
• Social media management platforms
• Analytics and reporting tools
• Slack
• Other relevant digital marketing, content creation, and advertising platforms
Qualifications & Skills
• Strong practical knowledge of digital marketing and paid advertising.
• Strong understanding of social media marketing and content creation.
• Creative mindset with strong attention to visual and written content quality.
• Ability to identify and respond to current social media trends.
• Strong analytical and problem-solving skills.
• Excellent communication and reporting skills.
• Ability to manage multiple projects independently.
• Highly proactive and self-motivated.
• Willingness to test new ideas and continuously improve marketing performance.
Nice to Have
• Experience with ActiveCampaign.
• Experience with multiple marketing automation platforms.
• Experience managing content calendars.
• Strong graphic design, video editing, or short-form video skills.
• Experience creating viral/trending social media content.
• Experience working with multiple brands or clients simultaneously.
• Experience with CRM, analytics, or other marketing tools.
• Ability to develop and implement innovative marketing strategies.

Work arrangement
Yes