Digital Marketing Executive

Company Description UNibeats is a dynamic event organizing company that partners with colleges to deliver high-energy concerts, festivals, and entertainment events featuring trending artists and performers. Focused on creating unforgettable experiences, UNibeats designs innovative event concepts that enhance student life and foster campus community. The team is known for seamless event execution, strong collaboration with college stakeholders, and a commitment to top-quality entertainment. As a leading social society in college event management, UNibeats offers a creative, fast-paced environment for professionals passionate about youth culture and live events.
Role Description The Digital Marketing Executive is a full-time, on-site role based in Hyderabad, responsible for driving online visibility and engagement for UNibeats’ college events and brand. Day-to-day tasks include planning and executing digital marketing campaigns, managing social media channels, and creating compelling content tailored to student audiences. The role involves coordinating with event teams to promote upcoming concerts and festivals, monitoring campaign performance through web analytics tools, and optimizing strategies based on data insights. The Digital Marketing Executive will also collaborate with designers, artists, and college partners to ensure consistent brand messaging across all digital platforms and support overall event attendance and brand growth.
Qualifications
Candidates should possess strong Marketing and Social Media Marketing skills, with experience in campaign planning and audience engagement.
Candidates should possess effective Communication skills, including clear written and verbal communication and stakeholder coordination.
Candidates should possess Web Content Writing skills to create engaging posts, captions, and event-related digital content.
Candidates should possess Web Analytics skills to track performance, interpret data, and optimize digital campaigns.
Additional beneficial qualifications include familiarity with youth and college culture, basic design or creative tools (e.g., Canva, Photoshop), and experience with event or entertainment brands.
A bachelor’s degree in Marketing, Communications, Media, or a related field, and the ability to work on-site in Hyderabad in a fast-paced environment are preferred.

Work arrangement
No