Marketing Automation Specialist

Company: WillWare Technologies
Role: Marketing Automation Specialist (Marketo / Adobe Journey Optimizer)
Experience: 4+ Years
Location: Noida
Work Mode: Onsite
Job Description:
The role will focus heavily on supporting Marketing Automation tools| standards and practices and requires hands-on technical experience in system configuration| ETL data management and REST APIs| as well as business familiarity with account-based multi-channel marketing journey management and solution design methodologies. System integration experience and Marketo Certification is required. Previous experience in project management| work management solutions (Workfront| Jira| Asana)| and CRM management (Salesforce or Dynamics) is desired.
Skills:
Strong background managing marketing technology and marketing automation.
Experience rolling out new MarTech is a plus
Certified Marketo expertise: Experience with hands-on administration| configuration and production in Marketo
Knowledge of Salesforce or Dynamics and other marketing automation point solution integrations
Strong analytical skills. Ability to build| analyse and report operational metrics
Strong written and verbal communicator| highly articulate| makes arguments in a compelling manner
Comfortable working in a complex technical environment in a highly matrixed organization
Ability to summarize and present technical concepts to non-technical audiences
Experience driving projects from start-to-finish| even when faced with deep complexity and ambiguity
What youll Do Enable Serve as primary point of contact for internal Adobe marketing teams requiring process onboarding & daily run-the-business support Monitor & Measure Empower team with operational insight and standard methodologies to improve platform performanceCollaborate Partner with operational process or functional tool owners to reduce errors and address issues
Skills: Digital : Adobe Marketo~Adobe Journey Optimizer
Experience Required: 4-6

Work arrangement
No