New Product Development Associate (Nutraceutical)

Job Description: Junior Executive – New Product Development (NPD)
Company: What’s Up Wellness
Experience: 1–2 years
Location: Gurugram
Department: Product & Innovation
We are looking for a Junior NPD Executive who understands nutraceutical ingredients and formulations and is excited about developing innovative products from scratch.
Key Responsibilities
1. New Product Development
Research, conceptualize, and develop new nutraceutical products across gummies, capsules, tablets, powders, effervescent, and other delivery formats.
Work on product concepts, ingredient selection, dosage, formulation briefs, and product differentiation.
Identify emerging ingredients, functional benefits, and formulation trends in the nutraceutical and wellness industry.
2. Formulation & Ingredient Research
Understand active ingredients, their functions, recommended usage levels, compatibility, and potential interactions.
Research scientific literature, clinical studies, ingredient specifications, and competitor formulations.
Assist in developing product formulations in collaboration with third-party manufacturers, formulation experts, and ingredient suppliers.
Evaluate formulation feasibility, taste, stability, efficacy rationale, and cost implications.
3. Manufacturer & Supplier Coordination
Coordinate with contract manufacturers and raw material suppliers for samples, prototypes, quotations, and formulation iterations.
Track product development timelines, sampling rounds, testing requirements, and commercialization milestones.
Ensure timely follow-ups and documentation throughout the product development process.
4. Regulatory & Quality Coordination
Work with regulatory and quality teams to ensure formulations, ingredient dosages, labels, and claims comply with applicable FSSAI regulations.
Assist in collecting ingredient documentation, COAs, specifications, stability reports, and other product-related records.
Ensure product benefit claims are backed by credible scientific evidence and reviewed by the appropriate team.
5. Market & Competitor Research
Analyze competitor products, ingredients, formulations, pricing, claims, and emerging market opportunities.
Identify white spaces and opportunities to create differentiated products for Indian consumers.
Support product launch briefs with clear USPs, ingredient rationale, and consumer benefits.
Requirements
1–2 years of experience in NPD, formulation development, nutraceuticals, dietary supplements, functional foods, or a related field.
Basic understanding of nutraceutical ingredients, formulation principles, dosage levels, and delivery formats.
Familiarity with ingredients used in vitamins, minerals, herbal supplements, gut health, beauty nutrition, sports nutrition, and other wellness categories.
Ability to read and interpret scientific studies and ingredient technical documents.
Strong research, analytical, coordination, and documentation skills.
A proactive, detail-oriented individual who can manage multiple projects and work in a fast-paced startup environment.
Preferred educational background: B.Pharm, M.Pharm, B.Sc./M.Sc. in Nutrition, Food Technology, Biotechnology, Biochemistry, or related life sciences disciplines.
What We’re Looking For
Someone who goes beyond simply following formulation briefs. You should be curious about why an ingredient works, how it can be formulated effectively, what makes a product different, and whether the final product makes commercial sense.
You will work closely with internal teams, manufacturers, and ingredient suppliers to turn promising ideas into market-ready products.
If you enjoy combining science, formulation research, and consumer innovation, we’d love to hear from you.

Work arrangement
No