SkinCare Copywriter (D2C)

About The Opportunity
A fast-growing D2C beauty & skincare brand building next-gen rituals for Indian skin, we blend science-backed formulations with emotionally resonant storytelling to create products people love and trust. Our mission: turn skincare into self-care, one ritual at a time—powered by bold, authentic, and conversion-driven copy that speaks directly to our audience’s deepest desires and needs.
Role & Responsibilities
Write compelling, benefit-driven product copy for landing pages, email campaigns, social bios, and packaging that converts browsers into buyers.
Develop tone-of-voice guidelines and content pillars that reflect our brand’s ethos: science, ritual, and real skin.
Collaborate with Marketing, Design, and Product teams to align messaging with user journey, product specs, and campaign goals.
Optimize existing copy for clarity, emotional resonance, and higher CTR/CVR using A/B test insights and analytics.
Research and incorporate skincare terminology, ingredient benefits, and consumer pain points into copy without sounding clinical.
Manage content calendars, deadlines, and revisions—delivering polished, on-brand copy under tight turnaround windows.
Skills & Qualifications
Must-Have
Copywriting
SEO Writing
Conversion Copy
Skincare Ingredients
Brand Voice Development
A/B Testing
Canva
Google Analytics
Preferred
Shopify
Meta Ads Manager
Influencer Collaboration Messaging
Benefits & Culture Highlights
Work in a vibrant, fast-paced startup environment where your words directly move the needle.
Unlimited access to our product line + monthly skincare stipend.
Flexible Fridays and bi-annual team retreats focused on creativity and burnout prevention.
Skills: canva,copywriting,browsers,access,a/b testing,google analytics,bios,d2c,seo writing

Work arrangement
No