Fleet Manager - Last Mile

Fleet Manager – Last Mile Operations
Company: Purplle
Department: Quick Commerce – Last Mile Operations
Location: Kochi, Kerala
Experience: 5–6 Years
Employment Type: Full-time
About The Role
Purplle is looking for a result-oriented Fleet Manager – Last Mile Operations to manage rider hiring, fleet availability, productivity, and delivery performance across its Quick Commerce Dark Store network in Kerala.
The role will be the primary point of contact for Last Mile-related matters, responsible for ensuring adequate rider availability, driving productivity, resolving ground-level challenges, and coordinating with recruitment teams and Dark Store operations to achieve business targets.
Key Responsibilities
1. Rider Hiring & Workforce Planning
Drive rider hiring and onboarding in coordination with the recruitment team to meet Dark Store manpower requirements.
Prepare rider hiring plans based on order volumes, business growth, attrition, and peak demand.
Monitor recruitment pipelines, joining ratios, and deployment timelines.
Ensure timely replacement of attrited riders and closure of manpower gaps across locations.
2. Fleet Productivity & Performance Management
Monitor daily rider productivity, orders per rider, login hours, attendance, utilisation, and delivery performance.
Analyse store-wise and rider-wise productivity trends and identify performance gaps.
Implement corrective action plans to improve fleet efficiency and delivery turnaround time.
Ensure adequate rider deployment during peak order volumes and promotional periods.
3. Rider Engagement & Issue Resolution
Act as the primary point of contact for riders and delivery partners for all Last Mile operational concerns.
Resolve issues related to attendance, incentives, payouts, app access, login problems, and delivery operations in coordination with relevant teams.
Ensure timely escalation and closure of unresolved rider grievances.
Build strong rider engagement practices to improve retention and reduce attrition.
4. Last Mile Operations Management
Ensure smooth delivery operations across the assigned Dark Store network.
Monitor delivery TAT, order allocation, cancellations, rider availability, and service-level adherence.
Coordinate with Dark Store Managers and Operations teams to address delivery bottlenecks.
Ensure rider readiness and operational preparedness during high-demand periods.
5. Reporting & Data Analysis
Maintain daily and weekly reports covering rider strength, hiring pipeline, active fleet, productivity, attrition, and delivery performance.
Track key performance indicators and share regular updates with management.
Use operational data to identify trends, manpower shortages, and opportunities for improvement.
6. Stakeholder Management
Work closely with Talent Acquisition, Dark Store Operations, HR, Payroll, and delivery partners.
Establish clear ownership for rider-related issues and ensure timely resolution.
Drive accountability across stakeholders to achieve fleet and operational targets.
Key Performance Indicators (KPIs)
Rider hiring fulfilment and joining conversion.
Active rider availability and fleet utilisation.
Orders per rider and rider productivity.
Delivery turnaround time and SLA adherence.
Rider attendance and login-hour adherence.
Rider attrition and retention.
Rider grievance resolution turnaround time.
Reduction in delivery cancellations attributable to fleet shortages.
Required Qualifications & Experience
5–6 years of experience in Quick Commerce, preferably in Last Mile Operations and Fleet Management.
Strong hands-on experience in rider hiring, onboarding, deployment, and workforce planning.
Proven track record of managing rider productivity and improving fleet utilisation.
Experience managing frontline delivery workforces across multiple locations or Dark Stores.
Strong analytical, problem-solving, communication, and stakeholder management skills.
Proficiency in Excel, operational dashboards, and performance reporting.
Good knowledge of the Kerala market and local rider availability; Malayali candidates preferred.
Ability to work in a fast-paced operational environment and manage time-sensitive challenges.
Ideal Candidate Profile
The ideal candidate is an execution-focused Last Mile professional who can take complete ownership of fleet availability and rider productivity. The candidate should be comfortable working on the ground, coordinating with recruiters, resolving rider issues independently, analysing operational data, and ensuring that every Dark Store has the right rider strength to support business demand.
Interested candidates can contact: 8075019597
Purplle | Quick Commerce | Last Mile Excellence
About Company
Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.

Work arrangement
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