MSM-Influencer Management-Indore

Group Company: Polycab India Limited
Designation: MSM
Office Location: Indore
Primary Responsibilities:
Drive
Influencer scouting and segmentation for the zone (Large Electricians,
Electrical contractors, Small Electricians etc.)
Ensure BD
team’s adherence to beat plan of influencer engagements and execution of BTL
marketing plan for influencer engagements
Monitor NPS of
active influencers and ensure their monetary/ non-monetary benefits are
disbursed in fair, timely manner
Improve
effectiveness & returns by driving lead conversions & premiumization
Provide timely
and ongoing feedback to HO and sales teams about market developments
Reviews
performance of territory BD team and ensures close coordination with sales
& marketing teams
Establish and
maintain strong professional relationships with key influencers – ensure
consistent billings on app
Consolidate
& communicate feedback on key areas of improvements in the digital tools
utilized by influencers & BD team
Regular
touchpoints with top influencers (as well as retailers) to ensure enrolments,
site/lead referrals and conversion, find need gaps and market best practices
Lead site
visits for top contractors, compete contractors and drive conversions and
engagement
Manage 6-7 BD Team MSRs, ensure
availability of 100% of team strength
Guide and manage the business
development team and help drive target achievement
Identify and set-up required trainings
for the team and ensure 100% adherence
Coordinate with
sales team to ensure high conversions of leads to sales
Demarcate sub-territory areas and
create, monitor beat plans for all MSRs/ GETs
Set, communicate, and drive targets
for all MSRs/ GETs
Sign off on the
Influencer meet/engagement activities with respect to approvals
Reporting Team
Reporting
Designation: Zonal Branch Head
Reporting
Department: Influencer Management
Educational qualifications preferred
Education - Post Graduate (MBA/PGDM) Competencies
Skills and Functional Competencies:
Goal oriented: Proven history of sales record, sets
clear priorities & meets targets
Analytical skills: Ability to define problems, collect
required data, analyse and interpret results and recommend changes and
improvements
Result oriented: entrepreneurial and self-motivating,
good planning and organizational ability
High level of communication ability, energized and
enthusiastic, ability to build strong relations with key stakeholders
Natural leader: Positive, driven, has ability to
influence, sets good examples, ambitious and flexible
Resilient, resourceful, and able to perform under
pressure
High market visits & regular interaction with all
stakeholders across segments (15+ days)

Employment type
STAFF

Work arrangement
No