Senior Marketing Manager

Company Description VAULT by Virat Kohli is India’s first premium fitness chain, offering a world-class training environment with advanced equipment and machinery. The brand delivers a 360-degree approach to mental and physical fitness, helping members unlock their full potential. With warm, calming interiors and a holistic philosophy, VAULT emphasizes community, support, and a sense of belonging. Members can access diverse programs including strength training, cardiovascular fitness, group activities, and kids’ fitness, all designed to promote overall wellbeing.
Role Description The Senior Marketing Manager role is a full-time, on-site position based in New Delhi. This role is responsible for developing and executing marketing strategies that strengthen VAULT’s brand presence, drive membership growth, and enhance customer engagement. Day-to-day tasks include planning and managing integrated campaigns, overseeing digital and offline marketing initiatives, coordinating with creative and sales teams, and analyzing performance metrics to optimize results. The Senior Marketing Manager will also manage partnerships, events, and promotions, ensure consistent brand messaging across channels, and provide leadership to the marketing team.
Qualifications
Demonstrated experience in marketing strategy, brand management, and campaign planning, preferably in fitness, wellness, or consumer lifestyle industries.
Strong skills in digital marketing, including social media marketing, performance marketing, and content-driven campaigns.
Proficiency in market research, consumer insights, and data analysis to inform decision-making and measure campaign effectiveness.
Experience in event marketing, local community outreach, and partnership development to build brand visibility and engagement.
Ability to lead and mentor a marketing team, manage cross-functional stakeholders, and work collaboratively with operations and sales.
Excellent written and verbal communication skills, with an eye for brand storytelling and consistent messaging.
Comfort working in an on-site, fast-paced environment and adapting to evolving business needs and priorities.
Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA or equivalent postgraduate qualification is an advantage.

Work arrangement
No