Brand Manager, SEA

Reporting to the CEO, South East Asia, you will lead the regional brand and marketing agenda to strengthen brand desirability, deepen client engagement and support sustainable business growth across the region.
Working closely with Headquarters, retail teams and key stakeholders, you will translate global brand direction into impactful regional initiatives, ensuring consistency, excellence and relevance across all client touchpoints. As a people leader, you will also develop and inspire the regional brand team, fostering a collaborative, innovative and high-performing environment.
In this context, you will be responsible for:
Defining and executing the SEA brand and marketing strategy in alignment with global priorities and regional business objectives
Translating strategic direction into impactful marketing initiatives, activation plans and client engagement programs
Leading integrated marketing activities across events, partnerships, media, public relations, content and digital channels
Collaborating with retail teams to deliver exceptional client experiences and strengthen engagement across all touchpoints
Driving locally relevant initiatives that enhance brand awareness, desirability and advocacy while preserving brand equity and exclusivity
Ensuring the consistent application of brand guidelines and maintaining the highest standards of execution across the region
Building and managing strong relationships with agencies, media partners and key stakeholders to support brand objectives
Managing the regional marketing budget, monitoring performance and leveraging insights to optimize future initiatives
Leading, coaching and developing the regional brand team while fostering a collaborative and performance-driven culture
Partnering closely with Headquarters and regional leadership to support strategic priorities and business growth
Bachelor's degree in Marketing, Business, Communications or a related discipline
Minimum 8 years of experience in luxury, hospitality or another premium client-facing environment, including people management responsibilities.
Significant exposure to brand management, marketing and client engagement within the luxury, premium retail or hospitality industry.
Strong understanding of the South East Asia market landscape and consumer environment
Proven ability to develop and execute integrated marketing and brand strategies
Demonstrated leadership capabilities with the ability to develop, engage and inspire teams
Strong stakeholder management, communication and influencing skills
Strategic mindset combined with excellent execution and project management capabilities
Strong analytical and budget management skills
Fluent in English

Employment type
Full-time

Work arrangement
No