Senior Manager, Above Brand and Omnichannel Strategy

The Senior Manager, Above Brand and Omnichannel Strategy for U.S. Specialty will design, implement, manage, analyze, and effectively communicate Omnichannel analytics and Portfolio initiatives on behalf of APEX. This individual will provide analytic leadership and integrate marketing and sales information to strengthen the Brand and Sales teams' understanding of marketplace performance and opportunities. This includes partnering across APEX verticals as well as with Brand Analytics, Sales Operations and Customer Experience teams to interpret results and deliver recommendations to inform strategic and tactical decision-making.
Key Responsibilities:
Leads solution development and execution in a manner that ensures that marketing analytics professionals have access to, and use, the most advanced analytical techniques and information to produce results that fully leverage the data, research and analytics
Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that increase the return on promotional investments.
Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication. Collaborate with and influence the marketing team and media agencies to drive greater business outcomes.
Demonstrate proficiency with primary research, secondary data sources and integrate therapeutic area knowledge into insights, analytic interpretations and clear actionable recommendations.
Leverage/build innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
Bachelor’s Degree (or US equivalent) required
This position requires 6+ years of relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies.
Previous Pharmaceutical experience.
Strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
Led application of Marketing Mix Modeling including multi-touch attribution, Optimization and other lift measurement techniques for marketing promotions.
Competency in translating the KPIs to actionable insights at the lowest level for each of the marketing promotion channels.
Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.
Preferred Requirements:
Master’s Degree preferred – in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing or in a closely related field of study with a concentration in marketing/sales/quantitative analysis
SQL/Dataiku.
Key AbbVie Competencies:
Strong communication skills (both oral and written) and inter-personal skills.
Strong planning and organization skills. Understanding of basic principles of brand management, including brand positioning and promotion channels.
Strong focus on teamwork, relationship-building and influencing others; while acting courageously, constructively, and with agility and accountability.
Demonstrates ability to effectively partner across multiple stakeholders (i.e. Sales Leadership, Brand Marketing, Sales Operations, Market Research and Analytics)

Employment type
Full-time

Work arrangement
Hybrid