Marketing Head - Dermatology

Overview
Lead the dermatology business unit’s marketing strategy, overseeing product lifecycle from conception to market launch.
Drive brand equity, ethical marketing, and performance‑marketing campaigns across digital and offline channels.
Key Responsibilities
Conceive and execute go‑to‑market (GTM) plans for new dermatology products, aligning with product strategy and sales targets.
Own the full product launch process—market research, positioning, pricing, branding, and post‑launch performance tracking.
Lead programmatic advertising initiatives, optimize revenue streams, and monitor data‑driven campaign effectiveness.
Build and maintain online marketing alliances, partnership agreements, and cross‑functional collaborations with sales, R&D, and regulatory teams.
Design and implement state‑of‑the‑art product‑management processes to ensure rapid, compliant product introductions.
Develop and manage the brand plan, including visual identity, messaging, event management, and retail‑market dynamics.
Coach and mentor a multidisciplinary marketing team, fostering functional expertise in product management, branding, and analytics.
Prepare and deliver sales presentations to advertising agencies and key stakeholders, supporting business‑development initiatives.
Required Qualifications
10–15 years of experience in pharma/healthcare marketing, with at least 5 years in a senior product‑management or brand‑lead role.
Proven track record of launching dermatology or related therapeutic‑area products
Demonstrated ability to develop and execute comprehensive marketing strategies, including digital, PR, and event‑based tactics.
Strong business acumen with experience creating business‑development procedures and revenue‑optimization models.
Excellent stakeholder management and client‑facing experience, including agency and advertiser relations.
Preferred Qualifications
MBA or advanced degree in Marketing, Business, or a related field.
Certifications such as NPDP, PDMA, or other product‑management credentials.
Experience in audio/video/conferencing product markets or fast‑growing advertising media businesses.
Core Skills: Product Launch & Lifecycle Management, GTM Strategy, Branding & Ethical Marketing, Programmatic Advertising & Data Ops, Market Research & Pricing, Team Leadership & Mentoring.

Work arrangement
No