Consultant - Digital Copywriter

Our client, a leading FMCG Organization is looking to engage with a Consultant - Digital Copywriter holding 3-5 years of agency experience in digital-first copywriting, campaign conceptualization, and content creation. The role involves developing engaging copy for performance marketing, social media, influencer campaigns, digital films, and e-commerce marketplaces across the marketing funnel.
Key Responsibilities:
Social and digital first content understanding, scripting and execution supervision. Commerce-based creatives campaigns and Performance Marketing Creatives for Platforms.
Spearhead the Copy output requirements of the organization's Content team for Performance Marketing, (Google, Facebook, Instagram etc.), Commerce marketplaces, (Amazon, Flipkart, Nykaa, Myntra, Big Basket etc.), Website, Topical and Moment marketing on Social Media Platforms.
Conceptualizing, ideating and creating copy & campaign collaterals for the entire marketing funnel (Attention, Consideration, Purchase and Loyalty)
Concept and execute sound creative ideas for email, digital, social, video and other marketing communications in an efficient manner
Work with Copywriters, Senior visualizers, product photographers, in-house and freelance studio partners and other Creative team members to ensure creative vision is achieved and brand expectations are met
Work across multiple organization's portfolios such as Oral Care, Personal Care Products etc. to produce rich copy to win on digital platforms - social and commerce
Ensure the copy is clear, true, on-brand, and meets all legal, partner, and best practice requirements
Organize, maintain and oversee creative standards and brand experience guidelines.
Manage multiple deliverables at one time to meet aggressive deadline
Set-up an agile creative development practice within the organization's marketing team.
Skills Required
Experience of working on digital first brands: Zepto, Blinkit, Swiggy etc.
Demonstrated understanding of and curiosity about current and emerging digital trends
Ability to collaborate, concept, write, edit and present. Provide others with direction without needing much intervention
Experience of working on Consumer Product Goods (CPG)
Experience of working on Commerce marketplaces: (Amazon, Flipkart, Nykaa, Myntra campaigns)
High levels of motivation and perseverance with a strong sense of conviction in your ideas, plus the skills and confidence to express them.
4-6 years of active agency experience in digital copywriting and a fair grasp of the digital landscape
Impeccable writing skills and command of the English language. Strong grasp of grammar, punctuation, usage.
Collaborative attitude to partner different verticals (Marketing, Brand, Social Listening etc.)
Ability to take ownership of projects, as well as willingness to step in to help others as needed

Work arrangement
Hybrid