User Acquisition Manager Google (SmartyMe)

We are SmartyMe - one of the leading microlearning apps in the world, used daily by millions of users across Tier-1 markets
Our mission is to make learning a daily habit for everyone. We scale through performance marketing, product excellence, and systematic growth.
Google Ads is a key growth channel for us, focused on Demand Gen, Search, and PMax.
Backed by an experienced cross-functional team, we actively leverage AI and automation to drive performance.
We're looking for an autonomous, hands-on specialist to own campaigns end-to-end, with strategic support from experienced leadership.
We offer performance-based compensation with top-of-market earning potential tied to results.
What You'll Do
Own and scale Google Ads campaigns, primarily Demand Gen, alongside Search and PMax
Work closely with the Creative Team, shaping creative strategy and testing new concepts
Manage campaign strategy, structure, bidding, targeting, and budgets end-to-end
Identify growth opportunities across audiences, placements, and markets
Run experiments, optimize performance, and scale spend while maintaining profitability
Leverage AI and automation to improve campaign efficiency and scalability
What We're Looking For
3+ years of hands-on Google Ads experience
Strong Demand Gen expertise and proven experience with Search & PMax
High ownership and autonomy - ability to independently execute initiatives and deliver measurable results
Track record of scaling acquisition budgets while maintaining ROI targets
Experience with B2C digital or subscription-based products
Strong analytical skills and understanding of acquisition funnels (web2web, web2app, app)
Nice to Have
Automation & AI - experience building custom workflows for campaign optimization and scaling
Creative Production - ability to independently generate and test ad creatives using AI tools
Experience scaling across multiple geographies and local markets
Knowledge of GA4, GTM, attribution, and LTV-based optimization
Why You'll Love Working With Us:
Innovative Environment: We're all about trying new things and pushing the envelope in EdTech.
Health: company-provided medical expense compensation.
AI solutions: АІ subscription and other tools.
Balance: Flexible paid time off, you get 21 days of annual leave + 10 days of public holidays.
Collaborative Culture: Work alongside passionate professionals who are as driven as you are.

Skills
Performance Marketing

Employment type
Contractor

Work arrangement
Yes