Digital Marketing Manager-HRTech

HONO is an AI-native Human Capital Management (HCM) platform that helps enterprises manage the entire employee lifecycle, from hiring and onboarding to payroll, performance, learning, and exit. Its agentic AI copilot, HONO ERA, powers a headless, Zero-UI HRMS that lets employees and managers get HR work done through simple conversations on chat, mobile, Microsoft Teams, Slack, WhatsApp, and voice. Founded in Gurugram in 2016, HONO today serves 300+ enterprises and over 1 million users across 50+ countries, with offices across India, Southeast Asia, the Middle East, Africa, and the UK. Our mission is to nurture human relationships and help every organization unlock the full potential of its people.
The Senior Digital Marketing Lead will own and drive the organization's digital marketing strategy, with strong expertise in social media and content marketing, to strengthen brand visibility, generate qualified leads, drive website traffic, and contribute to revenue growth. The role will lead a team of digital, social media, and content marketing professionals and oversee channels including SEO, paid advertising, social media, content marketing, email marketing, website optimization, and marketing automation.
The role will partner with Sales, Product Marketing, Business Development, and Leadership teams to build effective demand-generation programs, scale HONO's content and social media presence, optimize marketing performance, and improve the conversion of digital prospects into qualified business opportunities.
Responsibilities:
Digital Marketing Strategy
Own and drive the end-to-end digital marketing strategy aligned with business and revenue objectives.
Plan and oversee integrated campaigns across digital, social media, and content channels.
Define target audiences, customer segments, buyer personas, and digital journeys.
Own digital marketing budgets and optimize ROI across channels.
Stay updated on digital marketing trends, emerging platforms, and industry best practices.
Present marketing plans, performance, and insights to leadership.
Team Leadership & People Management
Lead, mentor, and grow a team of digital marketing, social media, content, and creative professionals.
Set clear goals, KPIs, and performance expectations for team members, and conduct regular reviews and feedback.
Build team capability through coaching, training, and adoption of new tools and best practices.
Plan team structure, workload, and hiring to support business growth.
Foster a culture of experimentation, accountability, and data-driven decision-making.
Lead Generation & Demand Generation
Develop campaigns to generate high-quality inbound leads and marketing-qualified leads (MQLs).
Manage lead-generation programs across search, social media, email, content, webinars, events, and other digital channels.
Work closely with Sales to define lead quality, lead scoring, and conversion objectives.
Monitor the complete digital funnel from traffic and engagement to MQL, opportunity, and revenue.
Develop strategies to improve lead conversion and reduce customer acquisition costs.
SEO & AEO
Develop and execute SEO strategies to improve organic search visibility and website rankings.
Conduct keyword, competitor, and search-intent research.
Optimize website pages, landing pages, blogs, and other digital assets.
Align SEO and content strategies to grow organic traffic and search visibility.
Implement Answer Engine Optimization (AEO) strategies to improve visibility across AI-powered search and answer platforms.
Monitor organic traffic, rankings, backlinks, and search performance.
Paid Marketing
Plan and manage paid campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms.
Manage PPC, display, retargeting, and account-based marketing campaigns.
Optimize campaigns based on CPL, CAC, conversion rates, pipeline contribution, and ROI.
Conduct A/B testing of advertisements, audiences, creatives, and landing pages.
Manage agency and external partners where applicable.
Social Media Marketing
Define and lead the social media strategy across LinkedIn, Instagram, X, YouTube, and other relevant platforms.
Build and manage the social media content calendar, community engagement, and brand voice.
Drive organic and paid social campaigns to grow reach, engagement, followers, and leads.
Build leadership and employee advocacy programs to strengthen HONO's thought leadership on social platforms.
Track social performance and listening insights, and stay ahead of platform trends, formats, and algorithm changes.
Content Marketing
Define and own the content marketing strategy aligned with buyer personas, the buyer journey, and business goals.
Lead the creation of high-quality content including blogs, whitepapers, e-books, case studies, newsletters, videos, webinars, and podcasts.
Build HONO's thought leadership on HR technology, employee experience, and the future of work.
Manage the editorial calendar and ensure consistent brand messaging and tone across all content.
Drive content distribution and amplification across owned, earned, and paid channels.
Measure content performance (engagement, organic traffic, leads, and pipeline influence) and optimize accordingly.
Website & Conversion Optimization
Manage website content, landing pages, CTAs, forms, and conversion journeys.
Identify opportunities to improve website traffic-to-lead conversion.
Conduct A/B testing and optimize landing pages based on performance data.
Ensure website content is optimized for SEO, user experience, and lead generation.
Email & Marketing Automation
Develop email marketing and nurturing campaigns.
Build automated customer journeys for prospects at different stages of the funnel.
Segment databases and personalize campaigns.
Monitor open rates, click-through rates, conversions, and unsubscribe rates.
Work with Sales to develop lead-nurturing and re-engagement campaigns.
Analytics & Reporting
Develop digital marketing dashboards and performance reports.
Track key metrics including:
Website Traffic
Organic Traffic
MQLs
SQLs
Cost per Lead (CPL)
Customer Acquisition Cost (CAC)
Conversion Rate
Pipeline Generated
Marketing-Sourced Revenue
ROAS / ROI
Analyze campaign performance and provide actionable recommendations to leadership.
Cross-Functional Collaboration
Work closely with Sales to align marketing campaigns with revenue targets.
Collaborate with Product Marketing and Content teams on positioning and campaigns.
Partner with Technology teams for website, analytics, tracking, and marketing automation initiatives.
Coordinate with external agencies, freelancers, and technology vendors.
Desired Profile:
Bachelor's degree in Marketing, Business, Communications, or a related field.
MBA/PGDM in Marketing preferred.
8–10 years of experience in Digital Marketing, Growth Marketing, Demand Generation, or B2B Marketing, within HR Tech or B2B SaaS companies.
Strong hands-on expertise in both social media marketing and content marketing, with a track record of successful campaigns.
Proven experience leading and managing a team of marketing professionals with direct reports.
Proven experience managing multi-channel digital campaigns and lead-generation programs.
Strong working knowledge of tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, SEO tools, and social media management platforms.
Strategic thinker with an analytical, data-driven approach and excellent communication, storytelling, and stakeholder-management skills.

Skills
Digital Marketing

Experience
8-10 yrs

Work arrangement
No