Marketing

Job Description :
Position : Digital Marketing, Cooling & Heating Solutions
Job Location : Chennai
Reporting to : Divisional Marketing head
Qualification : Graduate + MBA/ PGDM (Marketing)
Years of Experience : 4 to 6 Yrs
Purpose
Generate qualified demand for the SBU through digital campaigns that turn awareness
into enquiries. The role owns the full digital funnel, from audience targeting and content
to landing pages, marketing automation and reporting on pipeline.
Roles and Responsibilities
1. Campaign planning & execution: Plan and run end-to-end integrated digital
campaigns across LinkedIn, Meta, Google Search/Display, GPTs and YouTube,
aligned to the annual marketing plan and product priorities for domestic and
international markets.
2. Paid media: Own audience targeting (target account lists, job functions,
industries, geographies), budgets and bidding; A/B test creatives and copy and
optimise continuously for both cost per lead and lead quality.
3. Email marketing & automation: Build and manage nurture journeys,
segmentation, lead scoring, newsletters and event/webinar sequences on the
marketing automation platform, in compliance with GDPR and other regional
data-privacy norms.
4. Landing pages & conversion: Create campaign level/industry landing pages
and campaign microsites with a clear value proposition and a strong call to
action; improve conversion rates through structured testing.
5. Content marketing: Plan and publish blogs, technical articles, case studies,
whitepapers, short videos and social posts; work with product and application
engineers to turn technical and sustainability benefits (energy savings, waste
heat recovery, CO2 reduction) into buyer-relevant messages.
6. SEO, GEO: Drive keyword strategy, on-page optimisation and content-gap
analysis for the division’s web pages, working with the corporate web team.
7. Tracking & attribution: Set up and maintain SFDC integration so that every
lead can be traced from campaign to enquiry to order.
8. Reporting: Publish monthly dashboards on campaign performance and
marketing-sourced pipeline, and recommend where to shift budget and effort.
9. Agency & vendor management: Brief and manage creative, media, video and
translation partners; ensure all output follows brand guidelines and the style
guide.
10. Market watch: Track competitor digital activity and new platforms and tools,
including AI for content, personalisation and analytics, and pilot the ones that are
worth adopting.
Experience and Skills Required
1. Education: Graduate in any discipline, with BE/ B.Tech preferred, plus an MBA/
PGDM in Marketing or a recognised digital marketing qualification (e.g. MICA or
equivalent).
2. 4 to 6 years in digital / performance marketing, of which at least 3 years hands
on running B2B campaigns.
3. Proven experience in industrial B2B: capital equipment, HVAC, energy, process
or engineering industries. Candidates from enterprise software / B2B SaaS or
B2B technology with strong demand-generation experience will also be
considered, provided they show comfort with technical subject matter.
4. A portfolio of campaigns with measurable outcomes (leads, cost per lead,
conversion rates, pipeline contribution) to be shared at interview.
5. Hands-on with LinkedIn Campaign Manager, Meta Ads Manager and Google
Ads; a marketing automation platform (HubSpot, Marketo, Salesforce Marketing
Cloud/Pardot, Zoho or similar); a CMS such as WordPress or AEM and landing
page builders; GA4, Google Tag Manager and Looker Studio; and a CRM
preferably SFDC.
6. Experience running multi-country campaigns (Europe, Americas, MENA, SEA,
Africa) will be an advantage.
7. Certifications preferred: Google Ads, Meta Blueprint, HubSpot (Inbound /
Marketing Automation), LinkedIn Marketing Labs.
Critical Competencies for the job
1. Excellent written English: crisp headlines and CTAs as well as long-form
technical content, with strong attention to detail.
2. Data-driven: comfortable with analytics and spreadsheets, and makes decisions
based on numbers rather than opinion.
3. Understands long B2B buying cycles with multiple decision-makers: plant
owners, consultants, EPCs and procurement.
4. Good visual sense: working knowledge of Canva and Adobe
Photoshop/Illustrator and basic video editing; able to brief designers well.
5. Self-driven and outcome-oriented; able to run several campaigns at once and
own results end to end.
6. Team player who works effectively with sales, product, service and corporate
communications teams.
7. Curious and quick to learn; keeps up with platform changes and AI tools. \

Skills
Adobe Photoshop, Video Editing, Digital Marketing, SEO, Email Marketing, Performance Marketing, Salesforce

Experience
4 - 6 Years

Employment type
Employee

Work arrangement
No