Vice President, Brand

PURPOSE OF THE JOB
The VP, Brand is the single accountable leader for Owens Corning’s enterprise brand and the steward of the Brand Center of Excellence. This leader will own enterprise brand vision, strategy, architecture, standards, and governance while enabling the businesses to execute credible, market-specific brand activity within clear enterprise guardrails.
The role is critical to building the enterprise brand capabilities and foundational organization that will strengthen our enterprise brand and sustain momentum beyond launch. The VP, Brand will align senior leaders behind the brand agenda, translate research and market insight into brand and experience decisions, and connect brand investment to measurable growth, ROI, and long-term enterprise value.
Span of Control: Enterprise Brand Center of Excellence; immediate leadership of Brand Relationships, Brand Governance & Operations, and Brand Metrics & Research capabilities
Location: Toledo, Ohio World Headquarters
JOB RESPONSIBILITIES
Enterprise Brand Strategy & Vision
Set the enterprise brand strategy, architecture, positioning, and promise aligned to business goals and enterprise priorities.
Serve as the senior leader accountable for protecting, growing, and sustaining the iconic brand across the enterprise.
Create alignment across the Executive Committee, business leaders, and functional partners on the enterprise brand agenda.
Lead the phased build-out of enterprise brand capabilities from foundational through longer-term organizational alignment.
Brand Governance, Standards & Architecture
Own and govern enterprise brand guidelines, standards, architecture, and consistency across markets, business units, agencies, and partner channels.
Establish and run brand approval, exception, and compliance processes including response-time commitments, quarterly review routines, and clear decision rights.
Ensure brand standards are embedded into agency, vendor, co-branding, sponsorship, and partner contracts.
Own the multi-year brand activation roadmap from enterprise launch through sustained adoption, including training, digital assets, customer readiness, events, product and packaging transition, signage, and ongoing business-as-usual activation.
Creative, Experience & Enterprise Storytelling Direction
Provide creative and experience direction to ensure campaigns, product narratives, customer moments, and enterprise storytelling ladder up to one cohesive brand promise.
Partner with Marketing, Corporate Communications, Customer Experience, OC Advantages, and business leaders to align brand, customer experience, and go-to-market priorities.
Shape enterprise voice, storytelling, and messaging in partnership with communications and business teams.
Ensure the brand promise is translated into customer and channel experience principles that make Owens Corning easier to choose, buy, install, specify, and grow with across priority markets.
Provide leadership for OC Studios, enterprise creative services, design systems, content production, and brand asset management to ensure creative quality, consistency, speed, and scalability.
Partner with HR and Corporate Communications to connect the enterprise brand to employer brand, employee value proposition, employee advocacy, and internal adoption
Research, Insights, Metrics & Performance
Lead brand research, market insight, customer insight, and brand measurement to guide enterprise brand, portfolio, and experience decisions.
Set brand goals, health metrics, awareness measures, equity measures, and performance routines to evaluate progress and impact.
Translate data and research into executive-level recommendations, investment choices, and measurable brand outcomes.
Connect brand investment to business performance, including share gain, share of wallet, customer lifetime value, ROI, and long-term enterprise value.
Establish the executive reporting cadence for brand health, adoption, activation progress, and commercial impact, including linkage to LRP and enterprise processes.
Agency, Vendor & Partner Relationship Leadership
Lead agency, vendor, and external partner relationships that support enterprise brand strategy, creative execution, research, and activation.
Negotiate and steward external brand partner contracts, operating rhythms, service levels, and deliverables.
Lead co-branding, sponsorship, and enterprise trade show brand opportunities in partnership wi