Director of Growth Marketing

Role Description The Director of Growth Marketing is a full-time remote role responsible for driving customer acquisition, retention, and revenue growth across Titan Fleet Services’ offerings. This role leads the development and execution of data-driven marketing strategies, including digital campaigns, performance marketing, content initiatives, and brand positioning targeted to fleet decision-makers. Day-to-day responsibilities include building and optimizing marketing funnels, managing campaigns across multiple channels, overseeing marketing analytics, and collaborating with sales and business development teams to align pipeline and revenue goals. The Director will manage projects, vendors, and internal stakeholders, ensuring timely delivery of initiatives and consistent messaging across touchpoints. This position also involves setting KPIs, tracking performance, experimenting with new growth channels, and reporting on results to senior leadership.QualificationsStrong analytical skills, including ability to interpret marketing performance data, segment audiences, and use insights to optimize campaigns.Demonstrated experience in marketing, including growth marketing, digital marketing, and demand generation within B2B or SaaS environments.Background in sales and business development, with the ability to partner closely with revenue teams to align strategies and improve conversion.Proven project management skills, including planning, prioritizing, and executing multiple initiatives across channels and stakeholders.Experience leading and mentoring marketing teams or cross-functional project groups.Strong communication and collaboration skills, with the ability to influence across levels and functions.Familiarity with marketing automation platforms, CRM systems, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics) is highly beneficial.Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.Experience in fleet services, transportation, logistics, or related industries is an advantage.

Skills
Project Management, Digital Marketing, Google Analytics, Performance Marketing, Business Development, Salesforce, CRM

Experience
10+ yrs

Work arrangement
Yes