Content Marketing Manager

Key Responsibilities
Content & Community Marketing: Lead content and community marketing initiatives to grow and scale the referral (RF) channel, driving user acquisition through organic and community-based growth strategies.
Offline B2B Partnerships: Identify, develop, and manage cross-industry (异业) partnerships and offline B2B channels to expand acquisition opportunities beyond digital marketing.
Requirements
3–5 years of relevant experience in content marketing, community marketing, growth marketing, or partnership development (ideally within education, consumer, or B2C industries).
Bilingual proficiency in Chinese and English (spoken and written) is required, given the role's focus on Chinese-speaking audiences and content.
Proven track record of building or scaling referral/community-driven growth channels.
Experience developing and managing B2B or cross-industry partnerships is a strong plus.
Strong communication, negotiation, and stakeholder management skills.
Self-starter who is comfortable working in a fast-paced, target-driven growth environment.

Skills
Digital Marketing, Negotiation