Manager, E-Retail Media

The E-Retail Media Manager will lead the development, execution, and optimization of e-retail media strategies across key online retail partners for Parfums Christian Dior, in partnership with retail account teams. This role is responsible for driving brand visibility, consumer engagement, conversion, and return on media investment across retailer platforms, while ensuring alignment with Dior’s brand positioning, commercial priorities, and broader omnichannel media and content strategy.
The ideal candidate combines strong performance media and retail media expertise, analytical rigor, and cross-functional collaboration skills, with a deep understanding of the prestige beauty and luxury landscape and target consumers.
KEY RESPONSIBILITIES
Strategy & Planning
Develop and execute e-retail media plans across key retail partners, including Sephora, Ulta, Macy’s, and Nordstrom.
Build testing roadmaps and learning agendas to continuously improve campaign effectiveness, audience strategy, media efficiency, content effectiveness, and full-funnel performance.
Ensure local activations reflect Dior priorities, product launch moments, and broader omnichannel media and content strategy.
Campaign Management & Execution
Manage campaigns end-to-end, including briefing, planning, launch, optimization, pacing, reporting, and post-campaign analysis, ensuring excellence in execution across all retail media touchpoints.
Monitor and manage budgets across multiple US retailer accounts, ensuring accurate tracking, pacing, forecasting, and reporting.
Performance & Analytics
Drive performance against core KPIs including ROAS, sell-out, share of search, PDP traffic, conversion, new-to-brand acquisition, visibility, and ranking.
Deliver clear, actionable campaign recaps that connect media investment to business outcomes including sales, share, visibility, ranking, and new customer acquisition.
Support broader retailer and commercial discussions by providing investment summaries, performance insights, and strategic recommendations grounded in data and category trends.
Cross-Functional & Stakeholder Collaboration
Partner closely with retailer media teams, agency partners, and internal stakeholders to activate and optimize campaigns against both brand and commercial objectives.
Collaborate with retail account, brand marketing, PR, and content teams to ensure media and creative assets are optimized for retailer environments and support conversion, while remaining consistent with Dior’s image, voice, and luxury positioning.
Serve as a key liaison between US and global teams.
Required Qualifications
5-7 years of experience in digital media, retail media, or performance marketing, ideally within luxury, prestige beauty, fashion, or CPG.
Strong experience managing campaigns across retail media networks and/or digital and performance media platforms.
Hands-on knowledge of paid social, search, onsite display, video, and programmatic activation.
Familiarity with retailer media ecosystems and self-service and/or managed-service buying models.
Strong analytical skills with the ability to interpret performance data and translate insights into strategic recommendations.
Experience managing and optimizing against KPIs such as ROAS, sell-out, share of search, PDP traffic, conversion, and new-to-brand acquisition.
Advanced proficiency in Excel and strong command of PowerPoint.
Experience working cross-functionally with brand marketing, sales, PR, content and retailers/agency teams.
Strong communication and presentation skills, with the ability to influence stakeholders across multiple levels.
Ability to manage multiple priorities in a fast-paced environment with a high level of ownership, precision, and attention to detail.
Preferred Qualifications
Understanding of the US luxury beauty consumer journey and the role of media & retail media within a premium brand ecosystem.
Experience working with key beauty retailers such as Sephora, Ulta, Macy’s and Nordstrom.
Sensitivity to brand image and storytelling, with the ability to balance performance objectives and Maison equity.
Passion for digital innovation, e-commerce and data acceleration, and the evolving retail media landscape.
Key Competencies
Strategic Leadership - shaping long‑term vision and actionable plans
Performance Orientation - driving measurable results with accountability
Cross‑Functional Collaboration - building alignment across diverse internal and external teams
Analytical Rigor - applying data‑driven insights to decision‑making
Brand Sensitivity - ensuring strategies reflect brand values and culture
Agility & Ownership - adapting quickly while taking full responsibility
Interpersonal & Communication - strong interpersonal skills with clear oral and written communication

Skills
Excel, Performance Marketing

Experience
5-7 yrs

Employment type
Full-time

Work arrangement
Hybrid