Associate Manager, Global Marketing Communications

JOB RESPONSIBILITIES
Research & present consumer, industry, media, retail, and international marketing trends to ensure category leadership
Support the development of Global marketing and communication plans for key product categories to increase global market share
Partner with Marketing Analytics team to maintain Marketing Communications KPI dashboard, utilizing insights to make strategic recommendations to markets
Manage Global Marketing Communications messaging calendar
Develop campaign briefs in partnership with Director, Global Marketing Communications + Marketing Strategy Team that distil product communication strategy and 360 go to market prioritization for efficient ROI driving campaigns.
Own development of Campaign Asset Checklist, partnering with cross functional + market stakeholders to ensure alignment to creative brief
Partner closely with Product Innovation + Creative teams to incorporate lower-level product messaging and claims throughout key campaign touchpoints
Support the creation of North America channel creative briefs on a quarterly basis
Partner with Social Media Coordinator to manage execution of Organic Social Media brief and day to day communication with Global Creative team
Support targeted Test + Learn programs, capturing clear KPI’s to measure program success against objectives
Support Director, Marketing Communications + SVP, Global Marketing with Adhoc requests and strategic recommendations
What you will learn in the first 6 months:
Build a strong understanding of Fresh’s global marketing communications strategy, key product categories, priority markets, and cross-functional ways of working.
Learn to develop campaign briefs, messaging calendars, and asset checklists that translate product strategy into clear, integrated go-to-market plans.
Become proficient in using consumer, market, and campaign performance insights to identify opportunities and support recommendations for global and local teams.
What you will achieve in 12 months:
Independently lead key components of global and localized marketing communications campaigns from briefing through execution, ensuring strategic alignment and timely delivery.
Serve as a trusted cross-functional partner to Global, North America, Creative, Product Innovation, Social Media, Analytics, and international market teams.
Use KPI results and test-and-learn findings to deliver actionable recommendations that improve campaign effectiveness, consistency, and return on investment.
Physical Requirements:
Must be able to remain in a stationary position on average of 7.5 hours/day.
Light to moderate lifting may be required.
While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.
PROFILE
You have
3-5+ Years of Experience in digital marketing, brand marketing, or strategy at a brand or agency
Knowledge of global beauty industry and landscape
Strong knowledge of social media, influencer, and media landscape
Experience with retail, instore marketing
Strong analytical skills with the ability to translate data and insights into actionable marketing strategies
Experience working with commercial teams
Clear, confident, and compelling communication (both verbal and written skills)
Creative self-starter with can-do positive attitude and a roll-up-your-sleeves approach
Ability to anticipate obstacles and quickly generate alternate solutions or ideas
Proven ability to build relationships and work effectively in a highly cross-functional team
Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced, collaborative environment
Self-motivated and proactive, with the ability to work independently, drive initiatives forward, and consistently meet deadlines
You are Proficient in Microsoft Suite (i.e. Excel, PowerBI, AutoCAD etc.)
Bachelor’s Degree in Marketing, Business or equivalent
Physical Requirements:
Must be able to remain in a stationary position on average of 7.5 hours/day.
Light to moderate lifting may be required.
While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.

Skills
Power BI, Excel, Project Management, Digital Marketing, AutoCAD

Experience
3-5 yrs

Employment type
Full-time

Work arrangement
Hybrid