Digital markeitng expert (Part-time, Equity only, FinTech)

AIMRPx — Digital Marketing Expert
Engagement: Equity-Based Founding Team
Work Mode: Remote / Hybrid
Time Commitment: Approximately 20–25 hours per week
Compensation: Equity only at the current stage
About AIMRPx
AIMRPx is a business advisory, financial consulting and innovation support organisation focused on helping startups, entrepreneurs and MSMEs access business knowledge, financial resources and growth opportunities.
Our services include business consulting, financial planning, funding and grant assistance, market research, project report preparation, professional training and innovation support.
We aim to build a strong digital presence and establish AIMRPx as a trusted brand in the startup, MSME, finance and business advisory ecosystem.
Role Overview
We are looking for a Digital Marketing Expert who can take ownership of AIMRPx's digital growth, online visibility, lead generation and marketing performance.
The candidate will be responsible for planning and executing digital marketing campaigns, managing performance advertising, developing lead-generation funnels, improving organic reach and building measurable marketing systems that directly contribute to business growth.
This is a hands-on role for someone who can combine digital marketing strategy with practical execution and measurable outcomes.
Key Roles & Responsibilities1. Digital Marketing Strategy & Execution
Develop and execute a comprehensive digital marketing strategy aligned with AIMRPx's business objectives.
Plan marketing campaigns for business consulting, financial advisory, funding assistance, grants and professional training services.
Identify target audiences, customer segments and suitable digital acquisition channels.
Build structured marketing calendars, campaign plans and execution workflows.
Performance Marketing & Paid Advertising
Plan, launch and manage paid campaigns across Google Ads, Meta Ads and LinkedIn Ads.
Develop targeted campaigns for startup founders, entrepreneurs, MSMEs and business professionals.
Monitor advertising budgets, audience performance, cost per lead and conversion rates.
Conduct A/B testing and continuously optimise campaigns to improve lead quality and acquisition costs.
Lead Generation & Conversion Funnels
Design and manage lead-generation funnels for AIMRPx's consulting and financial services.
Develop landing pages, lead forms, campaign creatives and enquiry-generation mechanisms.
Implement lead nurturing through email, WhatsApp and other relevant channels.
Coordinate with the business development team to improve lead follow-up, meeting conversion and customer acquisition.
SEO & Organic Digital Growth
Develop and execute SEO strategies to improve website visibility and search rankings.
Conduct keyword research, competitor analysis and content optimisation.
Improve organic traffic through blogs, articles, service pages and educational resources.
Track search performance and identify opportunities to strengthen online discovery.
Marketing Automation & CRM
Set up and manage CRM systems, marketing automation tools and lead-tracking workflows.
Develop automated email campaigns, WhatsApp communication and follow-up sequences.
Establish structured lead management and nurturing processes.
Improve marketing efficiency through automation and data-driven workflows.
Social Media & Content Distribution
Plan and execute digital distribution strategies across LinkedIn, Instagram, Facebook and YouTube.
Coordinate with the branding and content team to promote reels, videos, articles, founder-led content and educational campaigns.
Improve audience reach, engagement and brand visibility through consistent content distribution.
Identify relevant online communities, groups and platforms for targeted outreach.
Marketing Analytics & Growth Optimisation
Build dashboards to track website traffic, campaign performance, leads, conversions and customer acquisition costs.
Analyse campaign data and identify opportunities to improve marketing ROI.
Prepare weekly and monthly performance reports.
Conduct growth experiments and recommend improvements based on measurable results.
Key Performance Indicators (KPIs)
Consistent execution of planned digital marketing campaigns.
Growth in qualified enquiries for AIMRPx's consulting, financial advisory, funding and training services.
Improvement in cost per lead and lead-to-client conversion rates.
Increased website traffic and organic search visibility.
Effective implementation of CRM and marketing automation workflows.
Improved digital audience reach and engagement.
Regular performance dashboards and actionable marketing reports.
Measurable contribution of digital marketing to business development and revenue growth.
Required Qualifications & Experience
Bachelor's or Master's degree in Marketing, Business Administration, Digital Media or a related field.
Relevant experience in digital marketing, performance marketing, growth marketing or lead generation.
Practical experience managing Google Ads, Meta Ads and LinkedIn Ads.
Strong understanding of SEO, landing pages, conversion optimisation and marketing funnels.
Experience with CRM platforms, email marketing and marketing automation tools.
Ability to analyse campaign data and make decisions based on performance metrics.
Strong communication, analytical and execution skills.
Experience in consulting, financial services, B2B marketing, startup ecosystems or professional services will be an advantage.
Equity-Based Engagement Structure
This is an equity-only founding team opportunity. There is no fixed monthly salary at the current stage.
Equity participation will be discussed based on the candidate's expertise, contribution, responsibilities and long-term commitment.
The proposed equity structure follows a five-year vesting arrangement, subject to a mutually agreed founding agreement.
Fixed compensation may be introduced after funding and revenue stabilisation. This could take 6–8 months or potentially a year; there is no guaranteed timeline.
The selected candidate will work closely with the founders and take ownership of AIMRPx's digital marketing and growth function.
Who Should Apply?
We are looking for someone who understands that digital marketing is not just about posting content or increasing followers. It must generate relevant enquiries, build credibility, create conversion opportunities and contribute directly to business growth.
The ideal candidate should be capable of independently managing digital campaigns, building acquisition funnels, analysing performance and developing scalable marketing systems for an early-stage business.
Interested candidates can share their updated CV, LinkedIn profile and portfolio, including examples of campaigns managed, platforms handled and measurable results achieved.
Skills: marketing automation,automation,campaigns,digital marketing

Skills
Digital Marketing, SEO, Email Marketing, Performance Marketing, Business Development, Lead Generation, CRM

Work arrangement
Yes