VP of Brand Strategy

Role Description The VP of Brand Strategy for L'Oréal Paris is a full-time, remote role responsible for shaping and leading the overall brand vision and positioning in the professional hairdressing market. This role oversees the development of long-term brand strategies, integrated marketing plans, and digital brand initiatives to strengthen customer engagement and market leadership. Day-to-day responsibilities include analyzing market and consumer insights, guiding portfolio and pricing strategies, collaborating with finance and commercial teams on business performance, and ensuring messaging consistency across channels. The VP will partner with consulting and cross-functional teams to drive digital transformation, manage key strategic projects, and mentor brand and marketing leaders to achieve growth objectives. This position requires frequent collaboration across global and regional teams, aligning brand strategy with business goals while maintaining a strong focus on customer experience and innovation.
Qualifications
Strong Analytical Skills and Finance acumen to interpret market data, assess performance, and support data-driven decisions.
Demonstrated expertise in Strategic Planning and Consulting to design and implement long-term brand and business strategies.
Proven experience in Digital Strategy, including leading digital brand initiatives, omni-channel campaigns, and customer experience optimization.
Extensive leadership experience in brand management, marketing, or related fields within beauty, consumer goods, or luxury industries.
Ability to work effectively in a remote, global environment, with strong stakeholder management and cross-functional collaboration skills.
Exceptional communication, presentation, and influencing abilities, with a track record of driving alignment at senior levels.
Experience managing complex projects and teams, with a focus on innovation, change management, and measurable outcomes.
Advanced degree in Business, Marketing, Finance, or related field preferred, or equivalent relevant professional experience.

Skills
Brand Management

Experience
10+ yrs

Work arrangement
Yes