CoBrand GTM Strategy and Execution Lead

Shape how innovative CoBrand credit card products and experiences come to life. In this highly collaborative role, you will turn bold ideas and partner priorities into strategies and solutions that create meaningful value for our customers and partners.
Job Summary
As a CoBrand GTM Strategy and Execution Lead in CoBrand Credit Card, you will drive the strategy, planning and cross-functional execution required to bring new products, portfolio enhancements, partner capabilities and platform changes to market. You will connect business and partner priorities with product and technology roadmaps, translating strategic objectives into actionable initiatives. You will work across teams to navigate dependencies, establish clear ownership and ensure complex initiatives are positioned for successful delivery.
Job responsibilities
Maintain an integrated portfolio view of CoBrand launches, product enhancements, partner capabilities, modernization efforts and platform migrations
Translate portfolio and partner priorities into product initiatives, requirements, milestones, dependencies and sequencing decisions
Lead go-to-market coordination for complex credit card launches and portfolio enhancements across product, technology and business teams
Connect near-term product launches and partner priorities with longer-term platform and capability roadmaps
Identify and resolve portfolio-level conflicts involving timing, technology capacity, prerequisites, ownership and competing priorities
Drive readiness across acquisition, rewards, benefits, servicing, digital experiences, partner integration and other customer-facing capabilities
Serve as an integration point between portfolio teams and product and technology organizations, ensuring business needs are understood and actionable
Coordinate cross-functional discussions to establish appropriate product, architecture and technology approaches for complex initiatives
Partner with portfolio and capability teams to develop future-state customer experiences and CoBrand capabilities
Develop business cases and incorporate competitive and customer insights to support product prioritization and investment decisions
Identify opportunities to develop scalable strategies and capabilities that create value across multiple CoBrand partner portfolios
Required qualifications, capabilities, and skills
5 or more years of experience or equivalent expertise in product management or a related domain
Demonstrated ability to lead product strategy and execution across complex, cross-functional initiatives
Strong product execution and program leadership skills, with the ability to manage multiple initiatives simultaneously
Advanced knowledge of the product development life cycle, from discovery through implementation and value realization
Experience leading product life cycle activities including discovery, ideation, strategic development, requirements definition and value management
Ability to translate business and partner objectives into product strategies, roadmaps, requirements and executable technology initiatives
Strong strategic thinking and problem-solving skills with the ability to navigate ambiguity and competing priorities
Excellent communication and interpersonal skills with the ability to build productive relationships across business, product and technology teams
Demonstrated ability to identify dependencies, clarify ownership and drive resolution across organizational boundaries
Preferred qualifications, capabilities, and skills
Experience within credit cards, payments, financial services or another complex consumer product environment
Experience supporting CoBrand, partnership or partner-driven product strategies
Experience leading large-scale product launches, portfolio enhancements or platform migrations
Knowledge of credit card acquisition, rewards, benefits, servicing or digital customer experiences
Experience working closely with technology and architecture teams to deliver complex product capabilities

Skills
Product Management