Brand Marketing Manager

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.
We have an amazing opportunity for a Brand Marketing Manager to join our team in Durban. Do you think you have what it takes to be our newest Purple Star?
With Hollywoodbets You Will:
Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
Grow with our development plans and culture that allows you to further your career.
You Bring:
8-10 years marketing experience.
Minimum 5 years in a management role.
Experience leading multi-channel marketing campaigns.
Experience managing large marketing budgets.
Experience leading managers and multi-disciplinary teams.
Experience working within large, fast-paced consumer brands.
Betting, gaming, sportsbook, hospitality, entertainment, retail, or FMCG experience.
Sponsorship and events marketing experience.
National brand management experience.
Diploma / Degree in related field
What You’ll Do For The Brand:
Operational
Brand Strategy Execution
Execute the brand strategy and annual brand plans developed by the Head of Brand Marketing
Translate strategic priorities into integrated marketing plans, campaigns, projects and clear execution roadmaps.
Ensure consistent delivery of the Hollywood Group brand across all customer touchpoints.
Maintain brand integrity, governance, standards, messaging, and visual identity.
Drive the agreed brand positioning consistently across marketing activity and customer touchpoints.
Identify opportunities to strengthen brand equity, market presence and competitive differentiation.
Maintain an understanding of the competitor landscape, target market and changing consumer behavior to inform brand activity and decision-making
Support brand repositioning, brand refreshes, and portfolio growth initiatives.
Integrated Marketing Campaign Management
Lead the planning and execution of integrated 360° marketing campaigns across all relevant customer touchpoints.
Develop and manage the brand content strategy and overarching brand activity calendar.
Ensure alignment across:
Regional Marketing
Digital Marketing
Sponsorships
Social
Product Marketing
Events
Promotions & activations
CRM
Creative Services
PR
Internal Marketing
Other businesses in the Group
Drive campaign delivery against agreed objectives, timelines, and budgets.
Ensure campaigns have clear objectives, messaging, target audiences, deliverables, responsibilities, timelines and measures of success.
Ensure effective rollout of campaigns across all channels.
Monitor campaign performance and optimize future activities through data-driven insights.
Coordinate seasonal, event-based, and brand-related campaigns.
Drive forward planning across the marketing calendar to ensure campaigns and projects are appropriately planned, resourced and delivered.
Proactively identify project risks, resource constraints and potential delivery challenges, ensuring appropriate mitigation plans are implemented.
Drive a disciplined planning culture that reduces reactive delivery and improves the quality and effectiveness of execution.
Work closely with Creative Services to ensure creative output responds to the strategic brief and meets required brand standards.
Protect brand consistency while encouraging relevant innovation and creative evolution.
Ensure campaign messaging and storytelling are aligned to the Hollywood Group brand positioning and tone of voice.
Sponsorships, Activations and Events
Oversee sponsorship and activation delivery.
Ensure sponsorships and partnerships are strategically aligned to the Hollywood Group brand and broader marketing objectives.
Ensure effective utilization of sponsorship assets to maximize brand exposure and ROI.
Lead execution of major brand events and national activations.
Ensure marketing support for key sporting, racing, and entertainment partnerships.
Drive customer engagement through experiential marketing initiatives.
Commercial and Performance Management
Manage marketing budgets and campaign spend.
Ensure appropriate allocation of resources across campaigns and brands.
Track ROI of marketing investments.
Measure campaign effectiveness through agreed KPIs.
Analyze customer engagement, acquisition, retention, and brand health metrics.
Drive continuous improvement and operational efficiency.
Provide clear performance updates and recommendations to the Head of Brand Marketing.
Stakeholder Management
Build strong relationships across:
Product
Commercial
Digital
Creative Services
PR
Sponsorship
Operations
Regional Teams
Other businesses in the group
Act as the key brand execution leader across the business.
Ensure marketing initiatives support broader commercial objectives.
Ensure stakeholders have clarity on objectives, responsibilities, timelines, dependencies and required deliverables.
Manage internal and external agencies, suppliers and partners.
Leadership and People Management
Lead and develop a high-performing marketing team.
Manage multiple marketing managers and specialists.
Set performance expectations and ensure accountability.
Coach and mentor managers to build leadership capability, forward planning and execution capability.
Drive a culture of collaboration, innovation, customer focus, and execution excellence.
Conduct performance reviews and succession planning activities.
Support talent development and capability-building initiatives.
Ensure managers take ownership and accountability for the successful delivery of their respective portfolios.
Marketing Operations and Governance
Ensure effective campaign planning processes and workflow management.
Maintain adherence to brand governance standards.
Manage campaign calendars and cross-functional coordination.
Ensure compliance with regulatory and advertising requirements.
Identify risks and implement mitigation strategies.
What youll bring to the Team:
Strategic Thinking
Ability to translate brand strategy into executable marketing plans, campaigns, and growth initiatives.
Connect marketing activities to commercial outcomes and long-term brand positioning.
Integrated Campaign Management
Expertise in planning and executing multi-channel campaigns across digital, retail, sponsorships, events, CRM, PR, and creative.
Ensures consistency across all customer touchpoints. ​
Brand Management & Governance
Strong understanding of brand positioning, identity, messaging, visual standards, and customer experience.
Ability to protect and grow brand equity.
Stakeholder Management & Influence
Ability to collaborate effectively with Creative, Media, Digital, Product Marketing, PR, Commercial, and Executive stakeholders.
Builds alignment and gains buy-in across the business.
Leadership & People Management
Leads and develops managers and teams.
Provides coaching, mentorship, succession planning, and performance leadership.
Commercial & Customer Acumen
Understands customer behaviour, acquisition, retention, market trends, and revenue drivers.
Uses insights to improve marketing effectiveness and business performance.
Project Management & Operational Excellence
Strong planning, prioritisation, budget manag

Skills
Project Management, Digital Marketing, Brand Management, CRM

Work arrangement
No