National Account Manager, Collegiate

STRATEGIC ACCOUNT MANAGEMENT
Own, develop, and lead overall strategy for the college and university channel of Non-Commercial sales.
Coordinate and advise the organization on Responses to College and University RFP's.
Deep understanding of National Account fundamentals; Development of customer strategies and key business drivers, strategic category and item management, customer relationship building and consultative selling
Utilizing all resources to collect and analyze relevant category, customer, and consumer data to inform insight led business plans
Joint Annual Business Planning between National Accounts and Red Bull NAM and management teams; Focus on developing strategic National and Regional programs with integrated annual calendar plans to drive volume and distribution with positive ROI. Ensuring execution by collaborating with National Account teams and field sales to ensure 100% compliance of programs at the store level
Routinely engage in regular business reviews and customer activities to build relationships and ‘wire’ National accounts to its deepest level
Manage ways of working across all RTMs Including DSD, Vistar and Broadline
Manage contract negotiation/renewal process across current and new National Accounts and Universities
BUDGETS/ANNUAL PLANNING
Assist in developing, tracking, and controlling budgets to secure alignment with the annual Business Plan budgets
Manage expense spending to assigned budget
Controls account volume forecasting and spend management thru accurate and regular Customer Program Management (CPM) updates
CHANNEL DEVELOPMENT
Drive the channel strategy and ways of working
Deep understanding of College and University landscapes, aligned field team approach to each channel and key resources to utilize
Strong understanding of Collegiate RFP process; Lead contract negations with key partners and strategic accounts, communicate with Red Bull stakeholders across sales, Finance, Marketing and Distribution to effectively close distribution voids and ensure continued growth.
INNOVATIVE PROGRAMMING
Develop National and Regional programs and activations to drive execution & awareness and contribute to customer priorities
Work closely with Trade Marketing and POS Teams to develop conceptual selling tools to achieve account goals while driving effective, permanent displays; Execute displays in-line with HQ channel guidelines
Evaluate ROI prior to recommending specific programming or customized POS solutions and drive post-promotion analysis to evaluate promotional effectiveness.
FOSTERING RELATIONSHIPS FOR INFLUENCE
Curate personal and professional cross-functional relationships with key individuals across internal and external functions
Establish field of play alignment that ensures all National, Regional and Local Decision Makers of National accounts are aligned with Red Bull and distributor partner sales teams
Cross Functional Communication
CROSS FUNCTIONAL COMMUNICATION
Use appropriate communication processes (i.e. Chain Alerts and/or others) to keep Non-Commercial Sales, Marketing & Distribution Teams, informed of all programs and initiatives
Communicate regularly and works effectively with all the HQ, Non-Commercial and BU teams. Leverage input from marketing, finance, and category management experts to develop strong plans and conceptual selling stories.
Lead channel trainings to advance channel understanding within the organization.
5+ years Sales and Key Account experience with Non-Commercial Sales with a demonstrated track record of success In the College and University landscape.
Experience in beverage or CPG (Consumer Packaged Goods) industries preferred.
Strong ability to translate category insights into operational success
Strong analytical skills and experience using internal and external data sources/insights.
Advanced strategic thinking, planning, financial management, decision-making, sales presentation, & negotiation skills.
Bachelor's degree preferred or equivalent work experience
Must be fluent in English, additional language skills an advantage

Skills
Account Management, Negotiation

Employment type
Full-time

Work arrangement
No