NA Associate Marketing Manager- Royal Canin

Job Description:
Royal Canin is looking for an experienced Associate Marketing manager to join our North American marketing team. You will lead the execution of marketing strategies and activities to reach, recruit and retain Professionals and ensure our brands are the recommended choice that gets a consumer purchase. This role requires segment ownership that delivers hands-on execution of marketing activities, content creation, program execution, and performance tracking.
You will play a key role in driving the growth plans for the breeder segment in support of a “one” North America PRO Business Unit. This person will work to streamline programs and communications for a cohesive “North America” partner experience, while understanding the unique market needs of US and Canada. This role requires close collaboration with other members of the PRO North America Marketing team and cross-functional teams to ensure a seamless and premium brand experience. This position will report to the North America Pro Marketing Director.
What are we looking for?
Minimum Qualifications
5+ years Marketing experience
Bachelor's degree in marketing or related field required. Master’s degree preferred
Ability to translate data into actionable insights, strong analytical skills
Experience with brand and marketing strategy
Previous animal health or nutrition experience is a plus
Ability to manage and prioritize multiple projects & initiatives.
Strong attention to detail and adherence to deadlines
Action-oriented; takes initiative and acts with growth mindset
Strong communication and presentation skills (oral and written)
Stakeholder management experience.
Preferred Qualifications
Knowledge of the French or Spanish language
Experience working across and managing two markets or a region
What are your key responsibilities?
Work closely with the Marketing Director and Pro Marketing team to assist in the creation and execution of integrated marketing plans, as lead for some segment/customer responsibilities
Plan, Execute & Support National Events
Partner and work closely with internal team (sales managers, marketing team, Scientific Communications, Pro Leadership team) to drive goals and objectives for segment/customer responsibility
Lead the creation and execution of annual marketing plans (for segments that support overall business objectives) that connect with recommenders/advocates in their own unique look, tone, voice and media through collaboration with internal and external partners
Manage and track advertising, promotions and trade budgets (with sales operations) for segment/customer responsibility along with invoice management as the liaison between marketing and finance. Forecast all expenses and allocate the spend based on ROI by activity
Executes initiatives in line with QMP process, including managing bilingual translations with agency partners.
Develop and execute partner programs that focus on driving segment/customer choices with a focus on portfolio growth in nutrition.
Track and analyze segment/customer KPIs. Monitor and optimize marketing activities to maximize ROI. Identify and recommend opportunity/mitigation plans to drive segment KPIs and objectives.
Identify, build and maintain key industry influencers, clubs & partnerships (ie. breed/parent clubs, theriogenologists, industry partners, key opinion leaders, etc)
Launch portfolio enhancements and innovations within the focus segment/customer priorities to drive retention & new partner acquisition that increased recommendation.
Manage stakeholders and collaborate cross functionally inside the organization and with partners and agencies externally to drive initiatives with alignment and visibility.
Other responsibilities as assigned
What can you expect from Mars?
Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
Mars does not sponsor visas for this role.
This position is not eligible for relocation benefits.
The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
The pay range shown is applicable to all US locations listed within the job posting:USD 108,160.00 - USD 148,720.00