Partnership Manager / Channel Manager / Alliance Manager

Role Description
The Partnership Manager / Channel Manager / Alliance Manager is responsible for developing strategic business relationships, managing partner networks, and establishing collaborative opportunities that support organizational growth and commercial objectives. This role focuses on partnership development, channel management, strategic alliances, relationship building, and the implementation of initiatives that strengthen market presence and business performance.
Key responsibilities include identifying potential business partners, developing partnership strategies, negotiating commercial agreements, and establishing mutually beneficial relationships with external organizations. The role involves evaluating partnership opportunities, coordinating collaboration initiatives, managing partner communications, and ensuring that business alliances align with organizational goals.
The position works closely with business development teams, sales departments, marketing professionals, product managers, and senior leadership to coordinate partnership activities and maximize commercial opportunities. Responsibilities also include developing channel strategies, supporting partner onboarding, coordinating joint marketing campaigns, and maintaining effective communication with distributors, resellers, suppliers, and strategic partners.
The role is responsible for monitoring partnership performance, evaluating channel effectiveness, identifying opportunities for business expansion, and ensuring that partnership objectives are achieved. It also involves reviewing commercial agreements, tracking key performance indicators (KPIs), analyzing revenue contributions, and preparing regular reports with recommendations for improvement.
Additional duties include organizing partner meetings, coordinating business development initiatives, resolving partnership-related issues, and supporting the development of channel policies and operational procedures. The position also contributes to market expansion, partner engagement programs, strategic negotiations, and long-term alliance development to strengthen the organization's competitive position.
Qualifications
Bachelor's degree in Business Administration, Marketing, International Business, Management, or a related discipline.
Strong understanding of partnership management, channel development, and strategic alliance operations.
Excellent communication, negotiation, and relationship management skills.
Ability to identify business opportunities and develop effective partnership strategies.
Strong commercial awareness and understanding of business development principles.
Knowledge of channel sales, distribution networks, and partner engagement strategies.
Ability to establish and maintain productive relationships with internal and external stakeholders.
Strong analytical and problem-solving abilities.
Understanding of commercial agreements, contract coordination, and business negotiation processes.
Ability to monitor partnership performance and evaluate business development results.
Excellent organizational, presentation, and project coordination skills.
Familiarity with CRM platforms, business reporting tools, and Microsoft Office applications.
Ability to coordinate cross-functional teams and manage multiple partnership initiatives.
Strong decision-making skills and attention to commercial details.
Commitment to strategic collaboration, business growth, partner satisfaction, and long-term organizational development.

Skills
Business Development, CRM, Negotiation, Onboarding

Experience
5+ yrs

Work arrangement
Yes