Product marketing manager

Drive product go-to-market strategy, messaging, and launch execution to grow adoption, revenue, and customer value.
Key Performance Indicators
Create positioning and messaging for target segments
Own go-to-market plan and launch execution
Increase adoption and qualified pipeline
Improve conversion via pricing and offers
Track KPIs and report impact regularly
Required Qualifications
Bachelor’s degree in business, marketing, or related field
3+ years in product marketing or related GTM roles
Proven experience with launches and product positioning
Strong understanding of customer research and competitive analysis
Experience working cross-functionally with product, sales, and marketing
Market and competitive analysis
GTM planning and campaign execution
Product messaging and enablement content
Pricing/packaging strategy
Analytics (KPIs, funnel, dashboards)
Strategic thinking and prioritization
Cross-functional leadership
Customer empathy and insight synthesis
Clear written and verbal communication
Stakeholder management

Experience
3+ yrs

Employment type
Full-time

Work arrangement
Yes