Product marketing manager

Drive product go-to-market strategy, messaging, and launch execution to grow adoption, revenue, and customer value for a product portfolio.
Key Performance Indicators:
• Ship launch plans with measurable adoption lift
• Own positioning and messaging across channels
• Increase qualified leads from product campaigns
• Improve product adoption through lifecycle programs
• Track KPIs and report campaign performance insights
Qualifications:
• 3+ years product marketing or related GTM experience
• Experience launching software or technology products
• Strong understanding of target customers and market research
• Bachelor’s degree in marketing, business, or related field
• Proven ability to collaborate with product and sales
Required Skills:
Market research and competitive analysis, Go-to-market planning and campaign management, Product messaging and enablement content, Analytics (KPIs, funnel metrics, A/B testing), CRM tools (e.g., Salesforce), Strategic thinking and prioritization, Clear communication and storytelling, Cross-functional leadership, Customer empathy and insight generation, Data-driven decision making
Required Qualifications
Bachelor’s degree in marketing, business, or related field
3+ years product marketing or related GTM experience
Experience launching software or technology products
Proven ability to collaborate with product and sales
Strong understanding of target customers and market research
Market research and competitive analysis
Go-to-market planning and campaign management
Product messaging and enablement content
Analytics (KPIs, funnel metrics, A/B testing)
CRM tools (e.g., Salesforce)
Clear communication and storytelling
Data-driven decision making

Skills
Salesforce, CRM

Employment type
Full-time

Work arrangement
No