Creative Strategist

Creative Strategist
Company: Discovr AI
Location: Mumbai (On-site)
Experience: 2+ Years
Employment Type: Full-Time
About Discovr AI
Discovr AI is an AI-native creator advertising platform that helps brands and agencies plan, execute, and measure influencer marketing campaigns with speed, control, and predictable performance.
We are building the next generation of infrastructure for creator-led advertising, simplifying the entire influencer marketing lifecycle through technology, automation, and data-driven insights.
Role Overview
We are looking for a creative and strategic thinker who can develop end-to-end campaign strategies for brands across different industries. The candidate will work closely with the brand side to understand business objectives, decode campaign briefs, develop creative concepts, and build impactful marketing strategies.
The role primarily focuses on campaign planning, brand strategy, creative ideation, and developing innovative solutions for brand briefs, with some involvement in influencer marketing and creator-led campaigns. The ideal candidate should have a strong understanding of brands, consumer behaviour, market trends, and creative storytelling.
Key Roles & Responsibilities
Understand brand briefs, business objectives, target audiences, and campaign requirements to develop relevant end-to-end marketing strategies.
Develop creative campaign concepts, innovative ideas, and strategic solutions that align with brand positioning and marketing objectives.
Work closely with brands and internal teams to understand client expectations, present campaign ideas, and translate briefs into actionable strategies.
Plan end-to-end campaigns, including campaign themes, communication strategies, content directions, execution approaches, and expected outcomes.
Ideate and develop influencer-led campaign concepts, identifying relevant creators and exploring ways to integrate them into larger brand campaigns.
Research consumer behaviour, industry trends, competitor campaigns, and cultural insights to develop fresh and relevant brand strategies.
Create compelling presentations, pitch decks, and campaign proposals to communicate strategic recommendations and creative ideas to brands.
Requirements & Qualifications
2+ years of experience in creative strategy, brand strategy, campaign planning, advertising, or a related field.
Strong understanding of branding, marketing, advertising, and consumer behaviour.
Ability to decode brand briefs and develop creative concepts and end-to-end campaign strategies.
Excellent ideation, storytelling, presentation, and communication skills.
Understanding of social media, digital marketing, and influencer marketing.
Ability to think creatively while keeping business objectives and brand positioning in mind.
Experience in developing campaign pitches, presentations, and creative proposals.
Ability to work with cross-functional teams and manage multiple projects simultaneously.
Knowledge of emerging trends, pop culture, digital platforms, and consumer insights.
What We Are Looking For
Someone who can think beyond conventional advertising, understand what brands want to achieve, and turn their requirements into creative, engaging, and strategically strong campaigns. The ideal candidate should enjoy brainstorming, storytelling, brand thinking, and developing ideas that can translate into impactful marketing campaigns.

Skills
Digital Marketing

Experience
2+ yrs

Work arrangement
No