Marketing Executive

Company Description PhysicsWallah (PW) is an education company founded in 2020 by Alakh Pandey and Prateek Maheshwari, headquartered in Noida, Uttar Pradesh. PW focuses on democratizing education across India through online, offline, and hybrid platforms, reaching learners via multiple vernacular YouTube channels and tech-enabled centers. The company’s offerings span test preparation across various categories, skilling programs, higher education, and study abroad, supported by the Institute of Innovation (IOI) with residential job-ready programs. PW is building a nationwide hybrid education ecosystem and is backed by leading investors including Hornbill Capital, Lightspeed Ventures, Westbridge, and GSV Ventures.
Role Description This is a full-time, on-site Marketing Executive role based in Begusarai. The Marketing Executive will support the planning and execution of marketing campaigns for PW’s education products and services, coordinating closely with sales and academic teams. Responsibilities include conducting market research, analyzing learner and regional trends, and contributing to marketing strategies that drive awareness, lead generation, and enrollments. The role involves managing and optimizing local marketing activities and events, tracking campaign performance, and preparing regular reports and insights for leadership. The Marketing Executive will also collaborate on content and communication plans across digital and offline channels to strengthen PW’s brand presence.
Qualifications
Market Planning and Marketing skills to design, execute, and optimize campaigns across online and offline channels.
Market Research skills to analyze learner needs, competitor activity, and regional trends and convert insights into actionable strategies.
Strong Communication skills for clear, compelling messaging and effective collaboration with cross-functional teams.
Sales and Marketing skills to support lead generation, conversion initiatives, and enrollment growth.
Bachelor’s degree in Marketing, Business, Communications, or a related field; a background in education or edtech is an advantage.
Ability to work on-site in Bengaluru, manage multiple projects, and meet deadlines in a fast-paced environment.
Proficiency with common marketing tools and basic data analysis; experience with digital marketing platforms is a plus.
Demonstrated interest in education and learner success, with a collaborative and inclusive working style.

Skills
Data Analysis, Digital Marketing, Lead Generation

Work arrangement
No