Digital Marketing Specialist

Company Description Sri Devraj Urs Academy of Higher Education and Research, Kolar, is a higher education institution dedicated to academic excellence, research, and professional development. The academy offers a range of programs designed to prepare learners for evolving industry and societal needs. It fosters a collaborative environment that supports innovation in teaching, learning, and research. Located in Kolar, the institution is committed to serving its community and encouraging interdisciplinary growth across its academic disciplines.
Role Description This is a full-time, on-site role for a Digital Marketing Specialist based in Kolar. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns to enhance the academy’s visibility and engagement across online channels. Daily responsibilities include managing social media platforms, creating and scheduling content, monitoring web and campaign performance through analytics tools, and supporting online marketing initiatives such as email campaigns and search visibility. The role involves collaborating with academic and administrative teams to promote programs, events, and research activities, while maintaining consistent branding and messaging. The specialist will also analyze data to refine strategies, prepare regular performance reports, and recommend improvements to strengthen the academy’s digital presence.
Qualifications
Candidates should possess strong Digital Marketing and Online Marketing skills, including experience planning and managing integrated campaigns.Candidates should possess Social Media Marketing skills, with the ability to create, publish, and manage content across major social platforms.Candidates should possess Web Analytics skills, with experience using tools such as Google Analytics or similar platforms to interpret data and optimize performance.Candidates should possess effective Communication skills, including clear written and verbal communication and the ability to collaborate with diverse stakeholders.Experience with content creation (copywriting, visual coordination) and basic SEO principles is beneficial.Familiarity with marketing automation or email marketing tools and basic design or multimedia tools is an advantage.Bachelor’s degree in Marketing, Communications, Business, Information Technology, or a related field, or equivalent relevant experience.Demonstrated ability to work independently, manage multiple projects, and meet deadlines in an institutional or educational environment is preferred.

Skills
Digital Marketing

Work arrangement
No