Product Manager - Western Denim

About the Role
The Denim Product Manager will own the product strategy and merchandising of Ariat's Men's and Women's Western Denim lines. This full-time role reports to the Senior Director, Denim and Apparel Merchandising, and partners cross-functionally with Denim Design, Development, Planning, Sales, and Marketing to deliver a cohesive, profitable denim assortment.
This role is hybrid at Ariat's San Leandro, CA office and is not open to remote candidates.
You’ll Make a Difference By
Product Strategy: Developing the product line vision and strategy for denim that integrates with the overall long-term vision for the Ariat brand.
Identifying market opportunities for Ariat Denim across market segments, fits, and consumer occasions
Articulating target consumer demographics and psychographics, and how Ariat Denim will fulfill unmet needs
Developing the denim merchandising strategy, detailing product segments, fit and wash architecture, design point of view, key features and benefits, and price points
Line Planning: Creating and managing seasonal merchandising plans and driving projects through the product development life cycle.
Leading seasonal market research, trend and competitive analysis, and brainstorming
Building and owning seasonal merchandising plans and creative product briefs
Leading line reviews, pre-lines, and market feedback sessions, and partner with the VP of Apparel and VP of Denim on final line decisions
Driving launch plans and keeping deliverables moving on schedule with Design, Development, and Sourcing
Business Management: Providing category overview and analysis for business planning and management.
Partnering with Planning and Sales to forecast denim sales potential by season
Planning product life cycles from launch through closeout
Reviewing monthly financial results by category with leadership and owning the resulting action plans
Maintaining open, ongoing communication with the sales team on line direction, performance, and opportunities
Go-to-Market: Ensuring denim is marketed, sold, and supported consistently with the category strategy.
Partnering with Marketing on launch materials, packaging, and labels, and tracking timely delivery
Owning the accuracy and timeliness of denim product information in the data management system, in collaboration with the data team
Owning the accuracy of the product catalog and other sales tools
Assisting with other responsibilities based on business needs.
About You
5+ years of experience in product management, merchandising, or design development in a wholesale apparel environment
Denim experience strongly preferred, including knowledge of fits, fabrics, washes, and denim construction
Exposure to Western, workwear, or outdoor apparel preferred, with an understanding of the Western/Outdoor market
Strong analytical and business acumen, with advanced Excel skills and proficiency in MS Office
Excellent communicator and collaborator, able to lead cross-functional teams and work independently as an individual contributor
Able to balance competing requests from business partners and adapt quickly to changing priorities in a fast-paced environment
Proactive and self-motivated, bringing ideas and initiative to solve business challenges
Bachelor's degree preferred
Ability to travel to retail environments, seasonal trade shows, and events to understand the consumer, retailers, competition, and selling environment, support launch presentations, gather feedback, and find merchandising inspiration casting and financial review
Added denim knowledge (fits, fabrics, washes, construction) as a preferred qualification
About Ariat
Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style.
The salary range for this position is $90,000 - $100,000 per year.
The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.
Ariat’s holistic benefits package for full-time team members includes (but is not limited to):
Medical, dental, vision, and life insurance options
Expanded wellness and mental health benefits
Paid time off (PTO), paid holidays, and paid volunteer days
401(k) with company match
Bonus incentive plans
Team member discount on Ariat merchandise
Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time withou

Skills
Excel, Product Management, Sourcing

Experience
5+ yrs

Employment type
Full Time