VP of Marketing Analytics

Role Description The VP of Marketing Analytics is a full-time remote role responsible for leading data-driven marketing strategy across the organization. This role oversees the analysis of marketing performance, conversion funnels, channel effectiveness, and audience behavior to guide strategic decisions and resource allocation. The VP will partner with clinical, operations, and executive teams to translate insights into actionable marketing plans that support growth, brand positioning, and community outreach. Daily responsibilities include building and managing marketing dashboards, designing measurement frameworks for campaigns, leading market segmentation and forecasting, and mentoring a team focused on analytics and reporting. The position also involves optimizing marketing technology, ensuring data quality, and presenting clear recommendations to senior leadership.
Qualifications
Strong market planning and marketing management skills, with experience designing and leading integrated marketing programs.
Proficiency in market research and marketing analytics, including audience segmentation, performance measurement, and forecasting.
Broad marketing expertise, with the ability to align messaging and campaigns to organizational goals and client needs.
Experience in public relations and reputation management, especially in mission-driven or healthcare-related organizations.
Advanced skills in data analysis and visualization tools (e.g., Excel, BI platforms, marketing analytics suites).
Demonstrated leadership experience managing cross-functional or analytics-focused teams.
Excellent communication skills, with the ability to present complex data clearly to non-technical stakeholders.
Bachelor’s degree in Marketing, Business, Data Analytics, or a related field; an advanced degree is beneficial.
Experience in healthcare, behavioral health, pediatrics, or related service organizations is a plus.
Ability to work effectively in a remote environment, managing priorities, deadlines, and collaboration across locations.

Skills
Data Analysis, Excel

Experience
10+ yrs

Work arrangement
Yes