Shopify & Meta Digital Marketing Specialist

Shopify & Meta Digital Marketing Specialist
Company: Seda Oturan
Location: Miami Beach, Florida
Employment Type: Part-Time / Contract
Work Arrangement: Remote or Hybrid
Compensation: Hourly, based on experience
Start Date: Immediate
Company Description
Seda Oturan is a luxury fashion brand specializing in intimate apparel and contemporary designs that celebrate elegance, confidence, and individuality.
Our collections combine sophisticated styling, distinctive details, and refined craftsmanship. Based in the United States, Seda Oturan serves customers through its online boutique at sedaoturan.com.
Seda Oturan is a registered trademark of Michael Adler, an AEL Company.
Role Description
We are seeking a hands-on Shopify & Meta Digital Marketing Specialist to support our e-commerce operations and digital advertising activities.
The primary objective is to strengthen our Shopify and Meta integration, launch effective Facebook and Instagram advertising campaigns, and increase online sales.
This is an execution-focused position suitable for an experienced freelancer, digital marketing specialist, or advanced marketing student with proven practical experience.
Key Responsibilities
Shopify and Meta Integration
Review and optimize Shopify integration with Facebook and Instagram.
Manage Meta Commerce Manager and product catalog synchronization.
Verify Meta Pixel, Conversions API, and purchase tracking.
Identify and resolve technical issues affecting advertising and online sales.
Digital Advertising
Develop, launch, and manage paid Facebook and Instagram campaigns.
Build targeted audiences and retargeting campaigns.
Focus initially on South Florida, including Miami Beach, Brickell, Bal Harbour, Fort Lauderdale, and Palm Beach.
Manage advertising budgets and optimize campaigns based on measurable performance.
Creative and Content
Prepare advertising content using existing product photography and videos.
Develop Instagram Reels, Stories, and Feed advertisements.
Ensure creative content and landing pages comply with Meta advertising policies for intimate apparel and fashion.
Support seasonal promotions and product launches.
Performance and Reporting
Monitor advertising spend, website traffic, conversions, and sales.
Report cost per acquisition (CPA), return on advertising spend (ROAS), and other relevant metrics.
Provide weekly performance updates and recommendations.
Required Qualifications
Proven experience managing paid Facebook and Instagram campaigns through Meta Ads Manager.
Hands-on experience with Shopify and Meta Business Suite.
Working knowledge of Meta Commerce Manager, product catalogs, and conversion tracking.
Strong understanding of Meta advertising policies for intimate apparel and fashion is mandatory.
Ability to create compliant advertising content and resolve advertising rejections.
Experience preparing digital advertising creative.
Strong organizational and communication skills.
Ability to work independently and deliver results.
Preferred Qualifications
Experience with luxury fashion, intimate apparel, beauty, or premium consumer brands.
Familiarity with the South Florida luxury consumer market.
Experience using Canva, Adobe Creative Cloud, CapCut, or similar tools.
Relevant marketing or business education.
Application Requirements
Applicants should provide:
Resume or LinkedIn profile.
Two examples of previously managed Meta advertising campaigns.
Brief description of Shopify and Meta integration experience.
Hourly rate and weekly availability.
Earliest available start date.
Shortlisted applicants will receive a brief technical questionnaire before a 15-minute interview. Finalists may be invited to complete a paid practical assignment.
Immediate availability is preferred.

Skills
Digital Marketing

Work arrangement
Yes