VP of Digital Asset Strategy

Role Description The VP of Digital Asset Strategy is a full-time remote role responsible for defining and leading the overall strategy for the company’s digital content and assets. This role oversees the planning, development, and optimization of digital properties, including websites, social media channels, email campaigns, and online publications. The VP partners with internal stakeholders and clients to align digital asset strategies with business goals, ensuring consistent messaging, brand positioning, and measurable performance. Day-to-day tasks include conducting market and performance analysis, guiding digital investment decisions, advising on digital content frameworks, and establishing best practices for asset management and governance. The VP will also mentor team members, support client consulting engagements, and drive continuous improvement in digital workflows and tools.
Qualifications
Strong analytical skills to interpret digital performance data, identify trends, and inform decision-making.
Proficiency in strategic planning and digital strategy to design and implement long-term roadmaps for digital assets.
Experience in consulting, with the ability to advise clients and internal teams on digital content and asset optimization.
Solid understanding of finance related to budget management, ROI analysis, and investment planning for digital initiatives.
Demonstrated leadership in digital asset management, content governance, and cross-functional collaboration.
Familiarity with web analytics tools, content management systems, and social media platforms.
Excellent written and verbal communication skills, with the ability to present complex ideas clearly to diverse audiences.
Bachelor’s degree in Business, Marketing, Communications, or a related field; advanced degree or equivalent experience is an asset.
Prior experience in a senior digital strategy or content leadership role, preferably within a creative, marketing, or professional services environment.

Experience
10+ yrs

Work arrangement
Yes