Live opening · Posted 27 days ago

Senior Copywriter

Upstox · Bangalore
Instahyre 2-4 yrs
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At a glance

The key details from the original listing.

Posted 27 days ago
CompanyUpstox
LocationBangalore
Experience2-4 yrs
SourceInstahyre
Listed27 days ago

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About the role

Description supplied by the original job listing.

As a Senior Copywriter, you'll help shape how our brand communicates with Gen Z and young millennial investors through engaging short-form content. We're looking for someone who enjoys turning ideas into scroll-stopping copy and can simplify investing into content that's easy to understand, relatable, and fun to consume.
Responsibilities:
Write engaging ad/performance copy for Instagram, X, LinkedIn, and other social media platforms.
Script short-form videos, including Reels, Shorts, founder-led content, and creator collaborations.
Craft attention-grabbing hooks, captions, CTAs, and storytelling frameworks that encourage engagement.
Brainstorm campaign ideas and content series that align with the brand's voice and business goals.
Collaborate with designers, video editors, and marketers to bring creative ideas to life.
Maintain a consistent and relatable brand voice across all social media communication.
Break down investing and financial concepts into content that's simple, relevant, and easy to consume.
Stay on top of social media trends, internet culture, and emerging content formats to keep our content fresh and relevant.
Review and refine copy to ensure clarity, consistency, and creativity.
Requirements:
Bachelor's degree in Communications, English, Journalism, Marketing, Advertising, or a related field.
3-5 years of experience in copywriting, social media content, or creative communication, preferably with a creative agency, digital agency, startup, or consumer brand.
Experience creating high-performing short-form content across social media platforms.
Ability to think beyond the brief and turn ideas into engaging, platform-native content.
A portfolio showcasing social media campaigns, video scripts, and creative storytelling.
Skills:
Excellent copywriting and editing skills with attention to detail.
A good understanding of short-form storytelling, audience behaviour, and what makes content engaging.
Ability to write concise, platform-native copy that feels authentic.
Creative thinking with the ability to translate briefs into compelling ideas.
Familiarity with social media trends, internet culture, and digital-first communication.
Good collaboration and communication skills.
Ability to manage multiple campaigns in a fast-paced environment.

Experience
2-4 yrs

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