Salesforce Marketing Cloud Consultant

Responsibilities:
Gather business requirements, design processes, and define implementation strategies for leading marketing automation platforms, preferably Salesforce.
Experience working on developing business cases for campaign strategies and technology solutions.
Ability to conduct a fit gap analysis and map platform capabilities to business requirements.
Collaborate with clients to understand their business goals and target audience and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness.
Well versed with end-to-end marketing processes and campaign life cycle.
Identify marketing process improvement opportunities and make recommendations.
Monitoring trends and analyzing data to optimize marketing campaigns.
Strong people management skills: ability to manage stakeholders (client and internal) and projects.
Requirements:
Knowledge/Experience of SFMC/Data Cloud/Personalization/Pardot/Salesforce Loyalty
Good consulting and techno-functional experience are preferred.
Experience in working with middle- to senior-management levels within existing organizations / client organizations.
Excellent oral and written communication skills
Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate, and get results.
Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
Proven success in navigating global matrixed environments and/or experience in client-facing roles.
Ability to work effectively in a remote, virtual, global environment.
Ability to work in a fast-paced and unstructured environment.
Additional Information:
Overall experience of 6+ years in designing/managing marketing campaigns with at least 3+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/Data Cloud/Personalization/Pardot/Salesforce Loyalty implementation with deep functional, industry, and client-facing experience.
MBA from a tier 1 or 2 college.
Preferably be certified in SFMC/Data Cloud/Personalization/Pardot/Salesforce Loyalty.
Experience with CRM, marketing software, channel integration, and real-time decisioning is desirable.
Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
Ability to use insights for campaign and strategy optimization.
Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore.
Ability to establish and build on working relationships effectively.
Experience in working with middle- to senior-management levels within existing organizations / client organizations.

Experience
5-9 yrs